Senior Campaign Manager

Overview

In this role, you will directly support Esri’s growth by developing and executing integrated marketing campaigns across varying business units that support customer retention and success. You will have the opportunity to work with multiple stakeholders across the company and leverage your expertise in data, analytics, and reporting to deliver highly effective campaigns that align with strategic initiatives.

Our integrated marketing team is comprised of enthusiastic, self-motivated, and data-driven campaign managers. Esri is a growing software company with fascinating applications in over 60 industries across business, government, and education.

Responsibilities

• Design, launch, optimize, and manage 1-3 strategic marketing programs and timelines simultaneously across multiple channels
• Request, conduct, and review research to support program and campaign development
• Propose and validate audience, messaging, and channels through automated campaigns and advertising
• Create and personalize assets on a variety of channels to facilitate a seamless, consistent, and on-brand customer experience
• Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the customer experience and lifetime value
• Build and maintain collaborative relationships with internal stakeholders, subject matter experts, and executives to identify and align on opportunities, objectives, benchmarks, messaging, and content to ensure campaign success
• Stay abreast of emerging digital technologies, retention and loyalty strategies, and market landscape
  Innovate and document new best practices and process improvements for engagement and conversion that drive enterprise-wide changes

Requirements

• 5 years of experience in marketing and a bachelor's degree in marketing, business, or related field; or 3 years of experience in marketing and a master's degree. 
• 3+ years of experience in campaign management
• Proven track record for executing and measuring successful integrated and digital marketing campaigns
• Demonstrated capacity for developing innovative marketing strategies
• Strategic thought leader who can effectively manage multiple high-level projects simultaneously and work well in a cross-functional team environment
• Experience interacting with and influencing executive stakeholders
• Strong project management and problem-solving skills
• Exceptional written and verbal communication skills
• Experience with Pardot and/or Salesforce

Recommended Qualifications

• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI
• Knowledge of GIS and/or Esri products
• Experience working in/with customer success, customer experience, training, service, or support roles
• MBA

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them. 

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. 

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.  Base salary is one component of our total rewards strategy.  Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. 

A reasonable estimate of the base salary range is $81,120 - $135,200 

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