Senior Campaign Manager, ABM


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Overview


You are invited to join a team of advanced marketing professionals dedicated to driving results with account based marketing. As an established leader in marketing, you understand the importance of working quickly and strategically to increase opportunities and penetrate target accounts.

In this role, you will have the opportunity to work with multiple stakeholders across the company and leverage your expertise in marketing, data, analytics and reporting to deliver highly effective campaigns that align with strategic initiatives.

Responsibilities


  • Design, execute, launch, measure, and optimize multiple marketing campaigns across several channels
  • Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and outside advertising publications to ensure successful delivery 
  • Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans
  • Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics
  • Propose and validate audience, messaging, and channels for campaign advertising and amplification
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes
  • Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
  • Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies
  • Document best practices for demand creation program implementation and identify areas for process or tactical improvement within internal marketing teams

Requirements


  • 5+ years of experience in marketing, 3+ years of experience in campaign management
  • Proven track record for executing and measuring successful integrated and digital marketing campaigns showcasing strategic, innovative, and effective thinking
  • Demonstrated capacity for developing and understanding marketing strategy
  • Strong decision-making, problem resolution, and creative thinking skills
  • Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
  • Strong project management and problem-solving skills
  • Bachelor’s or higher in marketing, business, or related fields (master's preferred)

Recommended Qualifications


  • Knowledge of GIS
  • Knowledge of CRM (Salesforce, Pardot or similar) and web analytics platforms
  • Database mining skills and web page editing

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

 

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

 

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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