Senior Conversion & Content Optimization Strategist

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Overview

Join our ambitious team of collaborative, strategic, and analytical thinkers in contributing to the success of Esri’s corporate website. As a Senior Conversion & Content Optimization Strategist, you will be responsible for improving the performance and usability of Esri.com by conducting A/B tests and implementing data-driven insights.

In this role you will use your strong background in A/B testing, website optimization, and data analysis. You will work closely with cross-functional teams to identify areas of opportunity and execute experiments that optimize content performance, improve conversion rates, and increase overall user experience.

Responsibilities

  • Develop, implement, and manage an A/B testing strategy and framework for Esri.com
  • Analyze website and marketing data to identify trends and opportunities for improving user engagement, conversion rates, and content performance
  • Use tools such as Adobe Target, Adobe Analytics, Mouseflow, Airtable, and SharePoint to track and report on the performance of A/B tests
  • Collaborate with UX designers, analysts, researchers, campaign managers, and product marketing managers to identify opportunities for optimization
  • Develop hypotheses and create test plans to validate these hypotheses
  • Create, execute, and analyze A/B tests with the goal of optimizing user experience and content performance, and increasing conversion rates
  • Support personalization through A/B testing of personalized content
  • Stay up-to-date with the latest trends in content optimization, conversion rate optimization, and A/B testing methodologies
  • Present findings and insights to key stakeholders, and provide recommendations for future testing and optimization strategies

Requirements

  • 8+ years of experience in website optimization and A/B testing
  • Bachelor’s degree in business, marketing, statistics, web analytics, data science, or related field
  • Strong analytical skills, including experience with data analysis and interpretation
  • Experience and proficiency with A/B testing tools such as Adobe Target, Google Optimize, Optimizely, or VWO
  • Strong understanding of and proficiency with web analytics tools such as Adobe Analytics, Google Analytics, Hotjar, and Mouseflow
  • Extremely organized with a keen eye for detail and an ability to document and maintain all A/B testing through use of Airtable or equivalent tools
  • Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams across all levels of the organization
  • Strong understanding of digital marketing and website design best practices

Recommended Qualifications

  • Experience with web personalization

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is
$99,840-$167,960 USD

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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