Senior Digital Advertising Specialist

Overview

Join our Advertising team and help accelerate innovative digital campaigns that drive demand and brand awareness for Esri. As a Senior Digital Advertising Specialist, you will be a crucial resource in managing campaign operations. This involves producing advertising creatives with cross-functional teams, executing and optimizing paid campaigns, and analyzing performance to generate actionable insights.

Responsibilities

Creative Strategy & Production

• Develop advertising messaging framework and creative strategy, collaborating closely with Content and Design teams
• Liaise with Channels and Campaign teams to ensure alignment with overall audience, content, and messaging strategy
• Manage the production of advertising creatives for paid media channels – including search, display, and social – from planning to publishing

Campaign Management

• Support the management of paid media channels through vendor relations, campaign set up, monitoring, and optimization; primary channels include social and content syndication
• Measure, analyze, and report on campaign performance to highlight strengths and address areas for improvement
• Liaise with Data and Analytics teams to maintain and enhance advertising dashboards
• Manage advertising budget tracker and review campaign insertion orders and invoices

Strategic Development

• Proactively evaluate emerging digital technologies, media opportunities, approaches, and strategies for the Advertising team and organization to leverage
• Document and communicate advertising best practices and identify areas for process or tactical improvement across the organization

Requirements

• 5 years of digital marketing and/or advertising experience and a Bachelor's degree in marketing, advertising, business, or related field; or 3 years of experience and a Master's degree
• Proven track record for producing, executing, and analyzing successful digital campaigns, including paid social
• Demonstrated capacity for developing and understanding digital marketing/advertising strategy
• Self-starter with the ability to effectively manage multiple projects simultaneously and work well in a cross-functional team environment
• Strong analytical and communication skills with the ability to make complex ideas easily understandable

Recommended Qualifications

• Certifications: Google Ads, LinkedIn Ads, Meta, etc.
• Experience with graphic/communication design
• Experience at a B2B software company or agency

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is $81,120.00 - $135,200.00.

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