Senior Industry Marketing Manager


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Overview


As a member of the industry solutions team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. You'll partner with key internal stakeholders to ensure the successful planning and execution of focused campaigns, community building activities, and industry relations campaigns to ensure campaign goals and KPIs are met in key markets.

Responsibilities


  • Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery, across specific industries
  • Provide industry-appropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics
  • Effectively manage tactics and communications with cross-functional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals
  • Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
  • Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans

Requirements


  • 5+ years of experience in marketing and a Bachelor’s degree; or 3 years of experience in marketing with a Master’s degree
  • Marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in one of the following industries: State and Local, National Government, Agriculture, Commercial, Public Safety, Infrastructure and Utilities, or Natural Resources
  • Excellent verbal communication and writing skills for internal and external audiences
  • Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities
  • Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
  • Demonstrated ability to coordinate matrixed resources and drive measurable results
  • Ability to travel domestically and internationally as needed

 

 

Recommended Qualifications


  • Proven track record of campaign marketing successes showcasing strategic, innovative, and effective thinking
  • Strong decision-making, problem resolution, and creative thinking skills
  • Ability to translate technically complex concepts into simple and compelling messages that effectively communicate business value
  • Knowledge of GIS

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

 

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

 

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

 

A reasonable estimate of the base salary range is $81,120 - $135,200

 

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