Senior Integrated Marketing Strategist


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Overview


Esri is a growing software company with fascinating applications in over 60 industries across business, government, and education. Our integrated marketing team is comprised of enthusiastic, self-motivated, and data-driven campaign managers. As a strategist on the team, you will directly support Esri’s growth by developing and executing integrated marketing campaigns across varying business units that generate demand. You will have the opportunity to work with multiple stakeholders across the company and leverage your expertise in data, analytics, and reporting to deliver highly-effective campaigns that align with strategic initiatives.

Responsibilities


  • Design, launch, and optimize 1-3 strategic marketing programs and timelines simultaneously across multiple channels  
  • Request and review research to support program and campaign development
  • Identify and execute a testing approach for demand generation pilots
  • Propose and validate audience, messaging, and channels through automated campaigns and advertising
  • Create and personalize anchor and supporting content; nurture assets and sales enablement content
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes
  • Build and maintain collaborative relationships with internal stakeholders, subject matter experts, and executives to identify market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
  • Identify emerging digital technologies, media opportunities, approaches, and strategies
  • Innovate new best practices and process improvements for demand creation and generation that drive enterprise-wide changes

Requirements


  • 7-10+ years of experience in marketing and 5+ years experience in campaign management
  • Proven track record for executing and measuring successful integrated and digital marketing campaigns
  • Demonstrated capacity for developing innovative marketing strategies
  • Strategic thought leader who can effectively manage multiple high-level projects simultaneously and work well in a cross-functional team environment
  • Experience interacting with and influencing executive stakeholders
  • Exceptional written and verbal communication skills
  • Bachelor’s or higher in marketing, business, or related fields (master's preferred)

Recommended Qualifications


  • Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
  • Knowledge of GIS/Esri products

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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