Senior Marketing Specialist – Strategic Alliance and Partner Marketing


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Overview


Utilize your marketing expertise and excellent communication skills to support the creation of co-marketing programs to meet Esri’s business objectives. This includes developing and managing marketing programs and campaigns with strategic partners for joint brand awareness, market influence, and demand generation.

Responsibilities


  • Support partner marketing programs for “marketing through” and “marketing with” our 2800+ Esri Partner Network organizations including partner marketing benefits, partner enablement, and marketing best practice sharing within the partner community
  • Support joint marketing planning and execution for our strategic partners and alliance partners
  • Manage 1-3 marketing campaigns and timelines simultaneously across multiple verticals and share in programmatic responsibilities supporting the Marketing Division
  • Build strong joint value propositions that fit within each company’s messaging and strategies and corresponding offers and assets
  • Design and execute tactical marketing activities and strategic campaigns. working collaboratively across cross-functional teams including managing press releases, creating/amplifying social posts, coordinating customer success stories, writing blog posts, and updating web pages
  • Create and personalize anchor and supporting content, nurture assets, and sales enablement content
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes
  • Build and maintain effective relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure program and campaign success

Requirements


  • 5-7 years of marketing experience
  • Proven track record of executing and measuring successful integrated and digital marketing campaigns
  • Self-starter, detail and task oriented, highly organized, with a customer-oriented attitude
  • Comfortable interacting with stakeholders from multiple departments and upper management within Esri
  • Competent written and verbal communication skills
  • Strong project management and problem-solving skills
  • Bachelor’s or higher in marketing, business, or related field (master's preferred)

Recommended Qualifications


  • Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
  • Knowledge of GIS/Esri products

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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