Senior Product Marketing Manager


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Overview


Are you a results-oriented team-player with an interest in software technology? Utilize these skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase awareness and adoption of Esri's GIS software products.

Responsibilities


  • Develop product marketing briefs that identify problems and solutions including product positioning and value propositions; identify buyer personas
  • Lead, coordinate, and execute new product launches, internal communications, and multi-channel enablement
  • Work with product management, product engineering, and global business development through the product development lifecycle
  • Participate in strategic discussion with multiple departments including product management and product development to establish go-to-market strategies
  • Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to defense, intelligence, and national security audiences globally
  • Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
  • Provide internal messaging and sales enablement materials to help business development and sales channels succeed
  • Attend events and represent the company and its products; give product demonstrations at these events as needed
  • Provide insight into competitive capabilities
  • Develop and monitor key performance indicators to measure product performance in market
  • Work with product management, product engineering, and global business development through the product development lifecycle

Requirements


  • Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
  • Strong interpersonal skills; ability to thrive in a cross-functional team environment
  • Strong project management, customer service, and problem-solving skills with previous experience leading programs or highly visible projects
  • Strategic thinker; ability to manage long-term and cross-product issues
  • Self-starter, detail- and task-oriented; able to successfully manage multiple priorities
  • 3+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field (5+ years preferred)
  • Bachelor’s in business, marketing, or related field (master’s strongly preferred)

Recommended Qualifications


  • Experience or strong interest in learning in high-tech or geospatial industry
  • Experience with marketing automation, analytics, advertising and targeting software

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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