Senior Product Marketing Manager - Spatial Analysis & Data Science


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Overview


Are you passionate about applying your marketing expertise to software products that make a difference in the world? So are we!

Esri was founded to help solve some of the world’s most difficult problems. Since then we’ve been supporting our users’ important work with a commitment to science, sustainability, community, education, research, and positive change. To continue this vision, we’re growing our product marketing team.

We’re looking for a result-driven individual who can expand the world’s most powerful mapping and spatial analytics software into new and existing markets. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of Esri's spatial analysis and data science products.

Responsibilities


  • Plan and execute marketing activities for one or more Esri software products including direct marketing, public relations, advertising, social media, and events
  • Conduct market research and customer interviews to identify the pain points, motivations, and needs of target buyer personas
  • Create buyer persona profiles that include demographics, business functions, professional motivations, technical knowledge, and company profiles
  • Serve as a subject matter expert responsible for defining and creating product positioning and appropriate messaging
  • Collaborate with product management and development teams to define a roadmap based on market opportunity, customer needs, and key use cases
  • Define, coordinate, and execute on go-to-market strategies for product launches and campaigns that align with corporate strategic initiatives
  • Understand the entire customer journey and assess content gaps for each of the phase
  • Author and edit content for brochures, web pages, case studies, press releases, technical papers, seminars, advertisements, demos, sales tool kits, and other marketing collateral
  • Conducts presentations and briefings to a wide-ranging audience, including customers, senior leadership teams and directors, and other staff within Esri

Requirements


  • Outstanding written and verbal communication skills with the specific ability to understand and convey technical information in a non-technical manner
  • 3+ years of professional work experience in product marketing, marketing program management, or consulting (5+ years preferred)
  • Strong project management, customer service, and problem-solving skills
  • Strategic thinker; ability to manage long-term and cross-product issues
  • Self-starter, detail- and task-oriented; able to successfully manage multiple priorities and work well in a cross-functional team environment
  • Demonstrated capacity for developing and understanding marketing strategy
  • Bachelor’s in business, marketing, or related field (master’s strongly preferred)

Recommended Qualifications


  • Experience with GIS, spatial analysis, or data science software products
  • Prior experience in the software industry

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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