Senior UXCX Strategist - Marketing

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Bring your seasoned UX/CX knowledge to optimize complex customer journeys across our global website You’ll focus on converting incredible amounts of data into key insights and converting them into actionable solutions to tackle complex problems. We are a mighty group of user-centered designers working closely with the Digital Experience team and supported by the UX Strategy Manager to help create, inspire, and influence user-centered design at Esri and beyond. With our website being viewed by tens of millions of global users daily, you'll witness the impact of your work in real time. 



  • Monitor web performance using analytics tools such as Adobe Analytics, Mouseflow, to generate regular reports on key metrics and user behavior
  • Using data-driven insights, identify areas for improvement and help create solutions that continuously enhance performance, drive engagement, satisfaction, and loyalty
  • Analyze and share these insights utilizing dynamic customer journey maps


  • Design and execute rolling A/B tests to validate hypotheses and optimize elements, such as navigation, layouts, calls-to-action, and forms
  • Explore new ways of measuring how engaging, relevant, and accessible our content is
  • Be our performance evangelist—have an opinion, use your voice, mentor others, and share the value of user experience (UX) and customer experience (CX) activities


  • Work closely with user experience designers, developers, marketers, and writers to drive continuous customer experience improvement
  • Embed yourself with the conversion rate optimization (CRO) team, and strategists to help develop and implement effective performance plan that aligns with business goals
  • Partner with CX and user experience researchers (UXR) to conduct qualitative user testing and analysis to gather insights and analyze voice of the customer pain points, behavior, and preferences


  • 5+ years specializing in customer experience, digital marketing, optimization, product management, business performance analysis, or experience in a related industry 
    • 2+ years in user experience research, user experience, or product design 
  • Expert-level knowledge of qualitative and mixed-method UX research methodologies 
  • Expert-level knowledge of web analytics tools 
  • Expert-level abilities with design tools, such as Figma and Adobe Creative Cloud 
  • Highly motivated, continuously learning, with a deep passion for personal growth and knowledge sharing 
  • Bachelor’s degree in interactive design or a related discipline

Recommended Qualifications

  • Demonstrated ability to plan strategic initiatives with measurable success
  • Experience using Adobe Experience Manager (AEM), Adobe Analytics, or similar
  • Familiarity with web accessibility standards, including I10n, i18n, and translation
  • Knowledge of geographic information system (GIS) technology, mapping, and analysis applications is a big plus


Please include a link to your online portfolio or PDF samples of recent work. Samples must communicate your approach to evidence-driven problem-solving on real-world projects and demonstrate your skills in developing evidence-based insights and design solutions through a mix of low- and high-fidelity deliverables.

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.


Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.


If you need a reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.


Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.


A reasonable estimate of the base salary range is $93,600.00 - $160,160.00.





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