SEO Specialist


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Overview


Esri is looking for an SEO Specialist who has an in-depth understanding of SEO best practices and techniques. In this role, you will work directly with our Senior SEO Strategist and Digital Experience team to help increase traffic to our websites, build brand awareness, and acquire new customers through holistic SEO strategies.

Responsibilities


  • Work with the digital experience, content, development, and design teams to ensure successful on-page optimizations on websites
  • Perform keyword research, including discovery and expansion of keyword opportunities
  • Analyze and provide insights into site analytics reports and recommend action items
  • Conduct technical SEO audits
  • Conduct competitive research and analysis
  • Maximize local search exposure
  • Provide international SEO recommendations for esri.com and distributor websites
  • Help manage website migrations through reviewing analytics, redirects, benchmarking traffic, and identifying potential issues
  • Stay up to date on latest SEO trends including structured data, rich snippets, and core web vitals

Requirements


  • 2+ years’ experience in SEO and a bachelor’s degree in business, marketing, communications, digital media, or related field; or 1 year experience in SEO and a master’s degree
  • Strong understanding of SEO best practices, such as SEO friendly site architecture, meta tags, robots.txt, and redirection, with ability to demonstrate this knowledge through definition and application
  • Strong analytical skills with ability to proactively assess SEO performance and identify issues and opportunities
  • Excellent verbal and written communication skills
  • Detail-oriented with excellent organization and time management skills
  • Ability to work well independently and within a team environment

Recommended Qualifications


  • Experience working with any of the following website analytics and SEO tools, such as: Adobe Analytics, Google Keyword Planner, Google Search Console, Bing Webmaster Tools, Semrush, Supermetrics, Moz, or Screaming Frog
  • Experience working with Microsoft Excel

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them. 

  

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

  

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. 

  

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.  Base salary is one component of our total rewards strategy.  Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. 

  

A reasonable estimate of the base salary range is $66,560 - $88,920 

 

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