As a champion of digital marketing and storytelling, you will be responsible for Esri’s social media strategy and operations including planning, directing, and executing marketing content amplification as well as engaging with followers across social media platforms to our community of existing audiences. You will also be responsible for building out a strategy to reach new audiences, establishing and building relationships with key strategic influencers.
To accomplish those goals, you’ll lead and inspire a team of social media professionals to develop engaging content and social experiences to attract attention and spark the imagination of how location intelligence and Esri’s technology can help others solve big, bold challenges.
Beyond managing the social media team you’ll influence and work across a large internal network of campaign managers, subject matter experts, distributors, partners, and Esri leadership to align to the team’s strategy for social media. You’ll bring both strategic and tactical skillsets to the table because you’ll need to balance innovative storytelling to amplify a broad mix of content across varied audiences with detailed planning and execution to manage day-to-day requests, event-driven deadlines, and breaking news.