Sr. ABM Campaign Manager

Overview

You are invited to join a team of advanced marketing professionals dedicated to driving results with account-based marketing. As an established marketer, you understand the importance of working quickly and strategically to increase opportunities and penetrate target accounts.

In this role, you will have the opportunity to work with multiple stakeholders across the company and leverage your expertise in marketing, data, analytics and reporting to deliver highly effective campaigns that align with strategic initiatives.

Responsibilities

• Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution
• Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and outside advertising publications to ensure successful delivery
• Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company
• Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans
• Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics
• Propose and validate audience, messaging, and channels for campaign advertising and amplification
• Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes
• Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
• Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies
• Maintain strong partnerships with global marketing for campaign global amplification
• Collaborate, innovate, and document best practices for demand creation

Requirements

• 5 years of experience in marketing with a bachelor's degree in marketing, business, or related fields; or 3 years of experience in marketing with a master's degree in marketing, business, or related fields
• 3+ years of experience in campaign management
• Proven track record for executing and measuring successful integrated and digital marketing campaigns
• Demonstrated capacity for developing innovative marketing strategies
• Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities
• Strong decision-making, problem resolution, and creative thinking skills
• Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
• Strong project management and problem-solving skills
• Exceptional written and verbal communication skills
• Exceptional visual presentation creation skills (such as PowerPoint decks)

Recommended Qualifications

• Familiarity with Account Based Marketing concepts and techniques
• Experience with Pardot, Salesforce, Adobe Analytics, and ABM platforms such as Demandbase
• Experience with Workfront, database mining skills, and web page editing
• Knowledge of GIS/Esri products2+ years of experience in Account Based Marketing campaign management
• Masters of Business Administration

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them. 

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. 

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. 

A reasonable estimate of the base salary range is $81,120.00 - $135,200.00. 

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