Sr. Content Designer

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We help people discover the world's most powerful mapping software. Using actionable insights to tackle complex challenges, you will develop and implement a scalable verbal strategy within our UX design system. Your work will contribute directly to our future-thinking design initiatives across With our website being viewed by tens of millions globally; come and help create, inspire, and influence user-centered design at Esri and beyond.


  • Managing UX interface copy at scale
    • Own and create a high-impact, forward-thinking vision to help shape the future of how we integrate plain user-focused language around guidance, instructions, and feedback across and digital experience touchpoints
    • Be in the room for project scope and requirements gathering in collaboration with project managers, strategists, and researchers
    • With a deep understanding of user experience, you will craft clear, concise, and compelling instructional copy (complex instructional flows, button labels, navigational items, and error messages)
  • Guidelines and Best Practices
    • Establish and maintain a UX writing style guide with content writers that ensures consistency in voice, tone, and terminology across interface experiences
    • Advocate for accessible and inclusive language, ensuring content is comprehensible for everyone, anywhere, on any device
  • Feedback Integration
    • Use experiments and feedback to help refine, optimize, and improve content over time
    • Be our UX micro-copy evangelist: have an opinion, use your voice, mentor others, and communicate the value of UX writing


  • 5+ years specializing in writing interface copy and unifying user experiences in a business-to-business (B2B) software company
  • Strong knowledge of research, testing, and analytics tools (such as Adobe Analytics, UserTesting, Airtable, Mouseflow, Microsoft Power BI, Optimizely)
  • Case studies showing impact in B2B and B2C environments
  • Digital Commerce and Customer Onboarding experience a plus
  • Experience with Figma design systems and libraries
  • Outstanding written and verbal communication and presentation skills, with the ability to make complex ideas understandable
  • A clear passion for experimentation and for crafting tactics needed to improve user experience and drive increased performance
  • Bachelor's in human-computer interaction, user experience, interaction design, applied social science, or a related field

Recommended Qualifications

  • Familiarity with web accessibility standards, including I10n, i18n, and translation
  • Knowledge of geographic information system (GIS) technology, mapping, and analysis applications is a big plus
  • Master's in human-computer interaction, user experience, interaction design, applied social science, or a related field

Please include a link to your online portfolio or PDF samples of recent work. Samples must communicate your approach to evidence-driven problem-solving on real-world projects and demonstrate the quantifiable impact of your work.



Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is
$93,600-$160,160 USD

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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