Web Writer & Content Strategist

Overview

As a creative, hardworking, and skilled web content producer, you will deliver high-level strategic web copy for brand efforts and other web pages on Esri.com. Our content team meets specific business objectives by employing tight narrative and writing at a high strategic level. In this position, you will need to be able to quickly grasp Esri’s mission, vision, and technology then apply that understanding to create content that speaks to specific audiences.

Responsibilities

• Develop and deliver strategic, holistic messaging to support key priorities
• Write copy that supports Esri marketing, branding, and positioning
• Produce compelling content that meets specific objectives for target audiences and generates awareness, interest, and demand for Esri and its solutions
• Write and edit tight, impactful copy for web pages and microsites
• Write and self-edit for quality, consistency, clarity, brevity, accuracy, and readability
• Collaborate closely and effectively with other marketing teams and internal stakeholders to drive authentic, consistent, and compelling messaging and strategic content for multiple external media outlets
• Develop stories that effectively communicate with specific audiences about specific interests
• Work proactively and volunteer assistance without being asked and under tight turnaround
• Contribute writing and content strategy insights at a high level; be an active participant in web projects

Portfolio Submission: Please include a link to your online portfolio or samples of recent work.

Requirements

• 7+ years of experience as a web writer, copywriter, marketing writer, or journalist
• Strong experience writing for the web, particularly for B2B and technology audiences
• Strong written and verbal communication skills
• A proven blend of editorial and storytelling skills
• Working knowledge of UX, SEO, and content strategy; experience working closely and cross-functionally with UX/UI, content strategy, SEO, and other stakeholders to produce high-level content
• Strong ability to translate complex concepts into clear, concise, compelling content
• Ability to show an extremely high level of attention to detail and work within complex templates and guidelines
• Energetic mindset with the talent to produce multiple options fast, under pressure, and within specifications (i.e., word count, target audience, voice, style, etc.)
• Fast and insightful research skills
• Enthusiasm for web metrics that gauge content performance
• Above-average tenacity, strong work ethic, and desire to constantly improve and share insights
• Bachelor’s or higher in communications, marketing, journalism, or English

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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