Expanding Beyond Traditional Borders to Improve the Daily Lives of Customers
In this session, converse with Enrique Espinosa, Expansion Manager of OXXO, and learn how OXXO is using GIS technology to propel its remarkable growth plans.
In 1978, OXXO opened its first store. Year after year, OXXO have become part and parcel of many peoples' lives as it strives to offer a large variety of goods and services that are both useful and practical. The company's leadership seeks to satisfy the everyday needs of customers in a polite, expedient, practical, and reliable manner, creating monetary and human value in society to its consumers, employees, suppliers and stockholders. The Mexican convenience store chain now has 18,000 stores and opens up to 1,400 new ones every year. In only a few years, OXXO plans to nearly double its store count. To reach that growth target, OXXO is setting its sights on untapped South American markets in Peru, Chile, and Colombia.