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The Renaissance of Location Intelligence: Win, Serve and Retain Customers in a Digitally Disrupted World

The most successful firms are extending beyond traditional business models. Using a location intelligence practice, they outperform the rest of the market by digitally transforming customer experiences in the physical world. Those who fail to embrace location intelligence and place it at the heart of their transformation will be disrupted and usurped by those who do.

During this session, Forrester analyst James McCormick will explore how a strategic approach to location intelligence will help your firm win in the age of the customer. He will discuss topics such as the following:

  • The new urgency for location intelligence and why its renaissance is happening now
  • Examples of what leading firms are doing with location to understand, win, retain and grow their customer bases
  • What approaches should your firm take to mature its location intelligence capabilities