Amerley Ampofo is a futuristic, strategic, creative, and restorative individual who loves to peer over the horizon to embrace possibilities. Currently, she works with the leading telecommunications company in Ghana, MTN, intelligently delivering data-driven insights for business decision-making. She has energized the business to the path of a Business Intelligence Centre of Excellence to strengthen the data-driven agenda. She has mastered the art and science of customer analytics and geomarketing for business and service planning. Prior to working in telecom, she worked with a Ghanaian-based IT solutions firm where she led the transformation of several private and public sector organizations throughout West Africa in the integration and use of geospatial technologies and business intelligence solutions. Her passion for writing and the application of technology to solve socio-economic issues has led to the delivery of papers, articles, and consulting—locally and across the continent.