Overview

MarketBank™ databases identify consumer demand and potential for retail banking, investments, and delivery systems.  They contain an estimate for each product, service, and delivery channel for every block group in the U.S., aggregated to branch trade areas, sales territories and other large area geographies.  This offers the finest granularity possible without invading consumer privacy.

MarketBank™ is created using RPM's proprietary model that estimates market penetration and potential for each savings, investing, lending, payday lending and insurance product; and for delivery by branch, ATM card, online and mobile. access. Estimates of product propensity are produced based upon community populations as defined by the current Esri demographics. 

RPM's model relies on a variety of socio-economic measures, housing, and other variables as reflected in consumer behavior from several different surveys commissioned by the Federal Reserve Bank. Raw survey data is utilized from’s Survey of Consumer Finances, the Survey of Mobile Banking, and the Survey of Household Economic Decision-Making, all of which are based on statistically representative, comprehensive sampling of U.S. households based on in-home personal interviews conducted tri-annually. Critical Top 3% or “Wealth” households are over-sampled, because of their under-representation in a random sample. 

This high quality research, conducted by the Federal Reserve Bank and accompanied by a cover letter signed by the Fed Chairman (Janet Yellen for the most recent Survey), is superior in validity and reliability to “central location testing” telephone surveys conducted by private firms without public sponsorship.

This Basic version of MarketBank provided in the Esri Marketplace covers total deposits, total  loans, total investments, and basic delivery systems. MarketBank Pro contains 98 variables representing demand propensity measures for 32 different products, services, and channels.  Just ask us about more information about MarketBank Pro.

Click here to download a PDF about MarketBank Basic. 

Click here to download a comparison of MarketBank Basic and MarketBank Pro.

Contact RPM today for sample maps and data release schedule. A major update of MarketBank Basic is expected in the fourth quarter of October 2020.