Overview

An important information for location evaluation or store planning is the pedestrian fequency. With our Pedestrian Frequency Atlas, good and badly frequented locations can be quickly identified all over Europe.

The Nexiga Pedestrian Frequency Atlas helps to determine down to finest levels wether or not a given micro-location promises consumers in sufficient numbers.

The indicator is calculated on the basis of OSM road sections (on request also available on TomTom or Here basis) and PoS information and calibrated against real data. The uniform analysis guarantees cross-border comparability.

We classify the indicator into categories from 0 (no pedestrian frequency) to 10 (very high pedestrian frequency, i.e. 1A location.)

0 - No Pedestrian Frequency

1 - Poor Pedestrian Frequency

2 - Low Pedestrian Fequency

3 - Rather Low Pedestrian Frequency

4 - Satisfactory/passable district or City-centre area

5 - District-/City-centre Location

6 - Good district or City-centre Location

7 - Prime district or City-centre Location

8 - A-Location

9 - Prime to A-Location

10 - Prime Location

In combination with further descriptive market and geodata as well as powerful software solutions, this information represents an indispensable component for spatial analyses.

The Pedestrian Frequency Atlas is a joint project of Nexiga and Walkabout Consulting.