Overview
The MB-Research Consumer Styles describe 10 different, but within the segment widely homogenous, types usable for market segmentation and determination of target groups. The types are shown in absolute numbers and in the percentage of the respective target groups of the population "15 years and above" and as per capita index (country=100).
The MB-Research Consumer Styles are created for market segmentation on the basis of different segmentation criteria such as demographics, value orientation, attitudes, consumer behavior and consumption volume identified and validated in detail in primary research on international level.
This product gives an absolute number and an index per 5-digit Postcode Areas in Spain. The data is integrated into the layer of the 5-digit postcode boundaries for Spain.
Please check as well our free sample exemplarily for the 5-digit postcode boundaries for Spain incl. the MB-Research Consumer Styles.
Variable Description:
CTRYCODE | Two digit country code by ISO 3166 |
POSTCODE | Postal code |
NAME | Name of the most populous administrative area |
AGE_T15PL | Population by age 2017: 15 years and above, total |
TYPE_A | Consumer Styles 2017, type A - high earning urban professionals: total |
TYPE_B | Consumer Styles 2017, type B - comfortably off empty nesters: total |
TYPE_C | Consumer Styles 2017, type C - modern and pragmatic over-50s: total |
TYPE_D | Consumer Styles 2017, type D - well informed modern consumers: total |
TYPE_E | Consumer Styles 2017, type E - affluent highly educated urban families: total |
TYPE_F | Consumer Styles 2017, type F - security-oriented seniors: total |
TYPE_G | Consumer Styles 2017, type G - orientation seeking lower and middle class consumers: total |
TYPE_H | Consumer Styles 2017, type H - younger lower and middle class consumers: total |
TYPE_I | Consumer Styles 2017, type I - modern younger families: total |
TYPE_J | Consumer Styles 2017, type J - low-income younger consumers: total |
TYPE_A_P | Consumer Styles 2017, type A - high earning urban professionals: percentage |
TYPE_B_P | Consumer Styles 2017, type B - comfortably off empty nesters: percentage |
TYPE_C_P | Consumer Styles 2017, type C - modern and pragmatic over-50s: percentage |
TYPE_D_P | Consumer Styles 2017, type D - well informed modern consumers: percentage |
TYPE_E_P | Consumer Styles 2017, type E - affluent highly educated urban families: percentage |
TYPE_F_P | Consumer Styles 2017, type F - security-oriented seniors: percentage |
TYPE_G_P | Consumer Styles 2017, type G - orientation seeking lower and middle class consumers: percentage |
TYPE_H_P | Consumer Styles 2017, type H - younger lower and middle class consumers: percentage |
TYPE_I_P | Consumer Styles 2017, type I - modern younger families: percentage |
TYPE_J_P | Consumer Styles 2017, type J - low-income younger consumers: percentage |
- For reason of data privacy for areas with less than 10 inhabitants all given data except population and household numbers are anonymized.
- For these areas all variables referring to currency and at the same time person related values are based on national average, all variables referring to sex and age are based on national distribution and all other variables are set to 0.
- Consumer Styles: for reason of data privacy for areas with less than 10 inhabitants aged 15 years and above Consumer Styles are set to 0.
Business needs
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Industries
- Banking
- Real Estate
- Retail
Works With
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Platform
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System Requirements
Version
Shapefile includes Market Data
Listed Date
July 6th, 2018
Contact Provider
Michael Bauer Research GmbH