Overview

MarketBank databases identify consumer demand and potential for retail banking, investments, and delivery systems. They contain an estimate for each product, service, and delivery channel for every block group in the U.S., aggregated to branch trade areas, sales territories and other large area geographies. This offers the finest granularity possible without invading consumer privacy. 

MarketBank is created using RPM's proprietary model that estimates market penetration and potential for each savings, investing, lending, payday lending and insurance product; and for delivery by branch, ATM card, online and mobile. access. Estimates of product propensity are produced based upon community populations as defined by the current Esri demographics. RPM's model relies on a variety of socio-economic measures, housing, and other variables as reflected in consumer behavior from several different surveys commissioned by the Federal Reserve Bank. 

Raw survey data is utilized from’s Survey of Consumer Finances, the Survey of Mobile Banking, and the Survey of Household Economic Decision-Making, all of which are based on statistically representative, comprehensive sampling of U.S. households based on in-home personal interviews conducted tri-annually. Critical Top 3% or “Wealth” households are over-sampled, because of their under-representation in a random sample.