Overview

The MB-Research Purchasing Power is the most important indicator for the potential consumption of your customers and describes the disposable income (income without taxes and social security contributions, including received transfer payments) of a certain area's population.

It is provided on administrative, postal and microgeographic levels worldwide by Michael Bauer Research GmbH, a company with more than 20 years of experience in the market data sector.

The following variables are included:
• Population (Nighttime) year average: total number (P_T)
• Population (Nighttime) year average: per mill of country (P_PRM)
• Purchasing Power: million Euro (PP_MIO)
• Purchasing Power: per mill of country (PP_PRM)
• Purchasing Power: Euro per capita (PP_EURO)
• Purchasing Power: index (country eq.100) (PP_CI)

All datasets can be provided as .xlsx- or .csv-file or any other specific format. Additionally, matching MB-Research Digital Boundaries for use in geographic information systems are available in all standard GIS-formats (Esri-Shapefile .shp, GeoDataBase .gdb, GeoJSON .geojson, GeoPackage .gpkg). Further formats on requests.

Further market data sets of MB-Research comprise Nighttime and Daytime Population, Purchasing Power, Sociodemographic variables, Consumer Styles, Online-Shopping-Affinity, Consumer Spending, Retail Data and other packages.

Please contact us under sales@mb-research.de.

Use cases:
• Sales strategies
• Product placement
• Location expansion
• Market research
• Regional sales planning
• Location analysis
• Geomarketing

The data may be of interest for:
• manufacturers of consumer goods
• merchants
• service providers
• etc.

The data is available for many countries worldwide, e.g. Albania, Algeria, Andorra, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bolivia, Bosnia and Herzegovina, Brazil, Brunei Darussalam, Bulgaria, Cabo Verde, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, French Polynesia, Gambia, Georgia, Germany, Ghana, Greece, Greenland, Guadeloupe, Guatemala, Guinea, Guinea-Bissau, Guyana, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Lao People's Democratic Republic, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Macao, Malawi, Malaysia, Maldives, Malta, Martinique, Mauritius, Mexico, Moldova, Mongolia, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Nigeria, North Macedonia, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, PuertoRico, Qatar, Réunion, Romania, Russian Federation, Saint Lucia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, SriLanka, Sudan, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Türkiye, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Uzbekistan, Venezuela, Vietnam, Virgin Islands(U.S.).