HERE Places is fresh and comprehensive Place content combining Core, Extended Listing, Supplemental POIs and additional trusted Places to deliver relevant and accurate data.

The product is created by combining data from over 17K global suppliers, from traditional sources (HERE owned POIs, business listings, local/niche source), to diverse and innovative ones (communities, search engine optimizers, financial transaction indicators and social media, among others).

The download includes POIs for the country of Uruguay, however HERE Places is a global offering, available in 196 countries and territories. At present, the files are structured by geographic regions; customers are to select the region for the country of interest.

Product Features

• Formats: The Uruguay sample is available in FGDB format. Other data formats available: XML, text (planned later in 2021)

• Availability: Data will be available for download from HERE's Electronic Data Distribution starting in early 2021

• Update cycle: Quarterly product updates

• Richness: 400+ Places categories (banks, restaurants, hotels, parking lots, gas stations, etc.), enriched with 260+ decision making attributes (hours of operations, payment methods accepted, cuisine type, etc.)

Use Cases

Routing & Navigation

• To select and navigate with ease and accuracy to selected destinations

Local Search

• To know at any time where we are and what is around us

• To obtain full details on a selected Place, such as phone number, hours of operation, forms of payment, etc.

• To assist in the selection of specific POI category, e.g. cuisine type for restaurants, bank branch or specialized retailer by brand.

Advertising/Geofencing/Gaming

HERE Places content can be used in combination with dynamic data to trigger mobile ads to promote selected retailers, to build store traffic or to create new customer segments, therefore, increasing the effectiveness of advertising spend.

HERE Places can also be used in developing interactive virtual reality games to provide up-to-date location context.

Geo-marketing

To identify suitable locations for outdoor advertising or develop targeted campaigns around selected business or services.

Unique Selling Points

• Extensive POI information: Users can find what they’re looking for and can get the help they need along the way. HERE Places provides POI accurate address information and additional details, such as opening hours, payment methods and available services.

• Global coverage: HERE Places is available in 196 countries and territories.

• Fresh Places data: Inputs are ingested in “real time”, as received, with automated processing and publication.

• Value-driven data: HERE delivers accurate, value-driven information that helps make life easier, more convenient and fun. HERE collects POI data from a variety of sources and validates them to assure locations are correctly matched to context.