See people and opportunities clearly, and reach your target customers by using ArcGIS Business Analyst in a web browser or on your iOS or Android device. Optimize site selection to identify the most profitable sites, employ easy-to-use business analytics tools, access authoritative demographics, create beautiful maps and professional reports, and instantly share your market research with decision-makers —no matter where you are.

Benefits of ArcGIS Business Analyst Web App

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Understand your customers

Identify an area of interest, select a workflow, and see opportunities clearly. Industry leaders use ArcGIS Business Analyst for site selection and to highlight data of concern, visualize what's missing, and create compelling infographics to share with their teams. Leading retailers, hospitals, and consulting firms alike use Business Analyst to better understand their customers.

Map with areas highlighted in blue, route highlighted in red, and pop-up boxes with directional data
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Optimize and grow your business

Your location-based decisions can cost you millions if they aren't absolutely perfect. Reduce losses and make informed decisions with Esri's proven spatial and business analytics that help you understand gaps in target markets, identify the right customers, and select the ideal product mix using behavioral insights and data.

Street grid map
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Access global data and demographics

See your data and our data—analyzed side by side. Work with public data and consumer spending, market potential, traffic, crime, health-care, and lifestyle datasets curated by Esri demographers. With more than 15,000 geodemographic variables for over 90 percent of the world's population, you can analyze your client's needs locally and globally.

Map of Italy with regions marked in red, orange, and yellow, and surrounding blue ocean
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Share your work and present your findings

Your presented work has never looked so good. ArcGIS Business Analyst has done the hard work for you by putting data into preformatted yet fully customizable infographics and reports. Your work can be shared privately in your organization or publicly with your stakeholders as compelling infographics, story maps, or even as embeddable web apps.

Report showing demographic and spending trends data with charts and statistics

Choose your experience

Select the experience you want, based on the tools you need. Whether you need straightforward tools to visualize consumer behavior and market potential or sophisticated workflows for site selection and void analysis, ArcGIS Business Analyst Web App has standard and advanced bundling options to fit your work. 

Analysis on the go


Visiting a site, meeting a client, or working remotely? You can run the Business Analyst Web App on a tablet or use the native mobile app on your smartphone for the location intelligence you need to close a deal.

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Explore and interact with Business Analyst infographics


With ArcGIS Business Analyst Web App, you can visualize key indicators and information in the form of beautiful infographics—and we’ve made it simple to try. Simply select the infographic report you’re interested in and work with it the same as you would after exporting from Business Analyst. 

Person on laptop that displays data on population trends with bar graphs and statistics

Get started with a 21-day free trial

Kick-start your ArcGIS Business Analyst Web App experience with a 21-day free trial. Gain a deeper understanding of your customers, employ easy-to-use business analytics tools, and instantly share your work as customizable infographic reports.

Download ArcGIS Business Analyst Mobile for iOS and Android

Get started with ArcGIS Business Analyst Web App

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