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See people and opportunities clearly using ArcGIS Business Analyst. Through desktop, web, and mobile apps, ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. Combine demographic, lifestyle, and spending data with map-based analytics for accurate reports and dynamic presentations.

Benefits of Business Analyst

Data to drive location decisions

Take a data-driven approach to validate your assumptions about location. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients. Make accurate predictions using current-year data and five-year projections.

Tools for site selection and market planning

Analyze marketplaces to see where to expand or reduce. Tools include consumer profiling, market potential, sales forecasting, drive-time and rings. You can perform demographic analysis, select facility sites, create trade areas around a location, and identify a market for your products or services.

Showcase your analysis in a compelling way

Create compelling infographics with your information and data from Esri such as demographics, market profiles, housing and education, and at-risk populations. Customize infographics for your branding. Share your infographics on-screen or export as a PDF, HTML, or image file for easy distribution.

Workflows improve territory plans

Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location allocation, and market penetration analyses. Locate underperforming sites. Predict KPIs for proposed locations. Integrate multiple data layers to analyze site suitability.

Target new and existing customers

Understand their preferences and needs so you know who to target and how to attract them. Divide customers into targeted groups. Find demographics including age, income, gender, family size, and health history. Learn what people prefer using lifestyle and behavioral data. 

Case Study

Chick-fil-A

Location-based analysis with ArcGIS ensures reliable growth.

Read the case study

Business Analyst fully integrates in ArcGIS


Available wherever you need it, on any device, anywhere, anytime. Business Analyst can be implemented into your current workflow as a web browser SaaS solution or as part of your on-premises ArcGIS ecosystem.

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See what Business Analyst can do for you

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Connect with the Business Analyst team