See people and opportunities clearly
ArcGIS Business Analyst helps you make smarter decisions for market planning, site selection, and customer segmentation by combining demographic, business, lifestyle, spending, and census data with map-based analytics. Through desktop, web, and mobile apps, Business Analyst demographic mapping software helps you identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the analysis across your organization as accurate infographic reports and dynamic presentations.
Gain a competitive edge with Business Analyst
Take a data-driven approach to validate your instincts about a location and stay ahead of the competition. Business Analyst has the tools and data you need for target marketing, audience analysis, territory design, site suitability analysis, and market research. It can also help you pick the right locations for omni-channel ad placements. When your analysis is complete, share your work as beautiful, fully customizable, and interactive infographics.
Site selection and market planning
Analyze marketplaces to see where to expand or reduce. Tools include consumer profiling, market potential, sales forecasting, drive-time, and trade area rings. You can perform demographic analysis and facility and retail site selection, create trade areas around a location, and identify a market for your products or services.
Territory design and area planning
Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location-allocation, and market penetration analyses. Locate your underperforming sites, predict how proposed locations will perform, and use multiple data sources to determine the best locations.
Target new and existing customers
Understand new and potential customer preferences and needs so you know whom to target and how to attract them. Divide customers into targeted groups. Browse and use both demographic and census data including age, income, gender, family size, and health history. Use lifestyle and behavioral data to learn what people prefer.
Data and infographics to drive decisions
Take a data-driven approach to validate your assumptions about location. Access global data for 130+ countries with 15,000+ variables on market data. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients, then share your analysis as customizable infographics.
How Business Analyst works
Identify areas for analysis which are critical to your industry—from site selection for real estate to shelter locations for emergency response.
Analyze areas using Esri Demographics alongside your own data. Interpret the results in a spatial context, run analysis, and generate stunning maps.
Present your findings with informative maps, stunning infographics, and map-based stories that showcase your analysis.