Business and Behavioral Data

Business trends and consumer behaviors on global and local scales

The Manhattan waterfront and skyline overlaid with a cluster map displaying data with orange, red, and yellow dots

Looking for new ways to understand your customers and their common preferences and behaviors? Our business and behavioral data portfolio can unlock valuable consumer information in the places that matter most to you. Adapt a data-driven model for user engagement, marketing campaigns, and more by understanding consumer buying habits and their unique needs.

Identify your ideal customer

Uncover where and why people spend money and understand what drives people to a business location through behavioral data research. Learn who your customers are and what makes them unique based on their preferences and behaviors.

Women walking with large shopping bags and a small image of a map with yellow and red hotspots

Locate new opportunities

Once you've discovered the behavioral data characteristics of your ideal target markets, you can use the power of location data to find new prospects with similar behaviors. Focus your outreach in similar neighborhoods by analyzing lifestyle choices, socioeconomic characteristics, and other demographic factors.

Computer monitor showing a large blue map with yellow lines indicating a starburst and a small image of a city’s downtown

Predict future outcomes

With precise street-level data, you can accurately predict which business locations would best meet your customers' needs. Anticipate demand based on current, historic, and predicted datasets. 

Laptop screen showing a map with scattered blue, yellow, and red dots and a small image of a map with land and water

Be the first to see opportunity

Power your mapping software and analytic tools with business data solutions made for your industry. Improve your operations with location-based behavioral data collected to drive intelligent decision-making.


Data sources

MRI Simmons logo


Esri +

Learn how to unlock social behaviors by leveraging data from the world's largest social networks.

Watch video

Schedule a demo

Have questions?

Outside the United States