Get more insights into America's changing population
Understand customers' lifestyle choices, what they buy, and how they spend their free time. Tapestry gives you insights to help you identify your best customers, optimal sites, and underserved markets. As a result, you will get higher response rates, avoid less profitable areas, and invest your resources more wisely.
Tapestry Segmentation classifies neighborhoods into 67 unique segments based not only on demographics but also socioeconomic characteristics. It describes US neighborhoods in easy-to-visualize terms, ranging from Soccer Moms to Heartland Communities.
The Tapestry Poster
This two-sided poster gives you a quick overview of Tapestry’s 14 LifeMode summary groups and 67 segments that describe US residential neighborhoods.