Tapestry Data

Geodemographic segmentation data for US neighborhoods

A map segmenting different neighborhoods with different colors overlaid with an aerial image of a suburban neighborhood

ArcGIS Tapestry helps you gain a comprehensive understanding of the people residing in specific areas so you can tailor your products, services, and messaging to meet their unique needs and preferences.

Understand what makes your customers unique

People have unique needs. Understanding the uniqueness of different consumer personas can help you produce valuable products and services. Tapestry classifies US neighborhoods into 60 unique segments, based on demographics and socioeconomic characteristics.

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Profile your target markets

From Emerging Hub to Flourishing Families and City Strivers to Scenic Byways, understanding your markets based on summarized traits can help you target your outreach. Understand the common behaviors within each neighborhood, what people spend money on, and how best to reach them.

A crowd of people walking on a street overlaid on a map shaded with light colors

Recognize buying power by location

See the economic capabilities of your target consumers in comparison to other parts of the US. Tapestry includes three indices that display average household wealth, socioeconomic status, and housing affordability for the market relative to US standards.

Explore the fabric of US neighborhoods
Explore Tapestry LifeMode Groups
A woman working on a laptop overlaid on a colorful map of Denver, Colorado, and surrounding areas

CASE STUDY

The Shopping Center Group

The Shopping Center Group, a real estate service provider, achieved 30 percent revenue growth using Esri Demographics and Tapestry Segmentation.

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