Discover the economic capabilities of people within a given area using geodemographic segmentation. Compare customer behavior across neighborhoods, create targeted outreach, and tailor products and services based on location.
Compare customer behavior and the economic capabilities of your target consumers across parts of the US. Tapestry includes three indexes that display average household wealth, socioeconomic status, and housing affordability for the market relative to US standards. Easily identify the dominant Tapestry segment in a given area to better understand communities, evaluate potential store locations, or tailor marketing campaigns.
The Shopping Center Group (TSCG), a real estate provider, achieved 30 percent revenue growth using geodemographic segmentation. To deliver competitive advantages to their clients, TSCG used psychographic profiles to gain a deeper understanding of customer behavior and insights into where target consumers were most likely to be located.
Gain access to the location data that powers the ArcGIS system