The Power of Where

Maps have guided discovery and understanding for millennia. This visually stunning new book explores how modern mapping, powered by geospatial technology, advances that legacy of innovation.

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Front cover of the book showing a vivid image of the globe illuminated from behind

Discover a geographic approach to the world’s greatest challenges

The Power of Where showcases the visionary concepts of Jack Dangermond, cofounder of Esri, the world’s leading mapping software company. 

Central to the book is a powerful problem-solving method that integrates and organizes information in the crucial context of location. Leaders are using this geographic approach to understand and tackle challenges such as rising seas, urban planning, and food insecurity. 

Portrait of Jack Dangermond

Modern mapping brought to life in vivid detail

In this coffee-table-caliber mapping book, Dangermond draws on his six decades of experience in geographic information system (GIS) technology to illustrate how mapping can guide us to a better future. 

Through compelling stories and beautifully designed maps, The Power of Where takes readers on a rich and detailed journey into the world of GIS and highlights the innovative people who bring it to life.

Copies of the Power of Where opened to various colorful pages depicting different types of maps

Praise for The Power of Where

Portrait of Jane Goodall
Those who embrace a geographic approach to problem-solving can learn what’s happening on the ground from above and tie that in with what we know on the ground below. It’s changing the course of history.
Jane Goodall
The Jane Goodall Institute
Portrait of Richard Saul Wurman
The Power of Where is a bible of the types of maps, cartography, spatial analysis, and diagrams that can bring our ideas for the future to life.
Richard Saul Wurman
TED Founder, Architect, and Designer
Portrait of James Fallows
This book is strikingly beautiful and timely. It helps us see the dawn of new technologies with enormous potential to address urgent problems around the world. Jack Dangermond and his colleagues give fascinating insider accounts of one of the most important, yet still least publicized, technological revolutions of our time.
James Fallows
National Book Award Winner
Portrait of Jill Tiefenthaler
The Power of Where is an essential read for understanding how geography drives solutions to our world’s biggest challenges. With compelling stories and mesmerizing maps, Dangermond explores the transformational power of GIS technology in everything from conservation to city planning. This book brilliantly illustrates why maps are indispensable for shaping a better future.
Jill Tiefenthaler
CEO, National Geographic Society
Portrait of Gilbert Castle
In my opinion, The Power of Where is now the definitive book on applied GIS technology—and is likely to remain so for years to come.
Gilbert Castle
GIS Consultant and Author
Portrait of Michael Goodchild
It really is an astounding achievement, in which one man (with help from his partner and a few friends) built a company and a community around an idea. It’s taken 50 years to migrate to the beautiful simplicity of one word, 'where,' which is really what it was all about from the start—the power of where and the science of where.
Michael Goodchild
Professor Emeritus, UC Santa Barbara, and Founder of the National Center for Geographic Information and Analysis (NCGIA)

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The 300-page book features more than 500 captivating maps.

Available now at these retailers

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