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Digital Transformation

The transformation of business by data science

Most digitally savvy executives use data-driven insights to propel faster decision-making. But the most competitive organizations and industries are transforming core business practices by tapping into a critical dimension of data—location.

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Businesses are discovering the hidden value in their data: Location intelligence

Location data — the 'where' factor — is especially valuable for businesses and organizations today. In an era where we are connecting billions of data-producing products, assets, buildings, and devices to the Internet, each with a unique location, the need to use location intelligence technology to discover the hidden value in data will only grow. Fed by spatial analytics and real-time data, location intelligence technology has broad applications, ranging from optimizing supply chain management to using real-time field updates for utilities to advanced customer analytics for retailers.


Manufacturers are using real-time location data to optimize supply chain information, including parts delivery networks, inventor.

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Retailers are gaining a competitive edge through location data-enriched customer analytics, market planning, inventory management, omnichannel marketing, and new product development.

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Utilities use digital maps that pull in live data from weather sensors and social media to help predict outages, respond to grid events, manage assets, identify future risks, and communicate proactively with customers.

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Executives at national, state, and local governmental organizations are turning to easy-to-use maps to understand what’s happening and likely to happen—and where—instead of relying on speculation and past experiences.

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Driving digital transformation with location intelligence powered by a geographic information system (GIS)

In a connected, mobile world, location is the ultimate common reference point. Location gives data context — on everything from customer buying habits to up-to-the-moment asset movement. GIS-powered location intelligence technology combines location data with multiple layers of information — like customer relationship management, business intelligence, and asset management — onto interactive, real-time maps, visualizations, and dashboards that drive stronger decision-making.

Learn how location technology drives business growth

Esri makes the most powerful mapping and spatial analytics software available.

Seventy-five percent of Fortune 500 companies are applying Esri's The Science of Where to business and operations to realize their own digital transformation.

Read our free ebook, 
Making Sense of Digital Transformation. You'll see detailed accounts of how six businesses from six different industries are using the power of location intelligence to advance their digital transformation.

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Features short interviews with business and technology leaders who share analysis, insights, and stories about data science and other forces enabling digital transformation

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