Graphic of planet with brightly lit cities surrounded by a blue and orange web of interconnected networks against a midnight blue background

Digital Transformation

The transformation of business by data science

Most digitally savvy executives use data-driven insights to propel faster decision-making. But the most competitive organizations and industries are transforming core business practices by tapping into a critical dimension of data—location.

Access the ebook

Businesses are discovering the hidden value in their data: Location intelligence

Location data — the 'where' factor — is especially valuable for businesses and organizations today. In an era where we are connecting billions of data-producing products, assets, buildings, and devices to the Internet, each with a unique location, the need to use enterprise-level location technology to discover the hidden value in data will only grow. Fed by spatial analytics and real-time data, location intelligence technology has broad applications, ranging from optimizing supply chain management to using real-time field updates for utilities to advanced customer analytics for retailers.


Manufacturers are using real-time location data to optimize supply chain information, including parts delivery networks, inventor.

A person wearing a yellow hardhat and safety goggles using a piece of heavy machinery in an industrial workshop


Retailers are gaining a competitive edge through location data-enriched customer analytics, market planning, inventory management, omnichannel marketing, and new product development.

A smiling person in a casual yellow and white blouse in a brightly-lit room filled with hanging clothing, using a laptop and smiling


Utilities use digital maps that pull in live data from weather sensors and social media to help predict outages, respond to grid events, manage assets, identify future risks, and communicate proactively with customers.

A person wearing a hardhat and safety vest holding a small tablet while inspecting a large structure of metal tubes and columns


Executives at national, state, and local governmental organizations are turning to easy-to-use maps to understand what’s happening and likely to happen—and where—instead of relying on speculation and past experiences.

A person in a navy blue suit and tie sitting in a brightly-lit modern office using a laptop

Driving digital transformation with location intelligence powered by a geographic information system (GIS)

In a connected, mobile world, location is the ultimate common reference point. Location gives data context — on everything from customer buying habits to up-to-the-moment asset movement. GIS-powered location intelligence technology combines location data with multiple layers of information — like customer relationship management, business intelligence, and asset management — onto interactive, real-time maps, visualizations, and dashboards that drive stronger decision-making.

Discover the value of digital transformation

Access the ebook to learn how leading organizations—such as the National Oceanic and Atmospheric Administration (NOAA), SERVPRO, and San Francisco International Airport—are using the power of location intelligence to advance their digital transformation.

Get more insights into key technological trends

WhereNext magazine

Explores how leading executives and businesses are embracing digital transformation and emerging technologies

Check out WhereNext

The Science of Where podcast

Features short interviews with business and technology leaders who share analysis, insights, and stories about data science and other forces enabling digital transformation

Listen to podcast