{"id":385312,"date":"2021-09-13T23:12:57","date_gmt":"2021-09-13T23:12:57","guid":{"rendered":"https:\/\/uat.esri.com\/en-us\/industries\/blog\/?post_type=blog&#038;p=385312"},"modified":"2025-04-07T22:19:34","modified_gmt":"2025-04-07T22:19:34","slug":"the-digital-twin-you-use-everyday","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/en-us\/industries\/blog\/articles\/the-digital-twin-you-use-everyday","title":{"rendered":"The Digital Twin You Use Everyday"},"content":{"rendered":"<p class=\"undefined block-editor-paragraph\">Have you ever considered which kind of map is the most often used map in the world?&nbsp; Perhaps one could make a case for the consumer grade mapping apps we use to get directions, check traffic, or search for a new home on our mobile devices.&nbsp; But I\u2019m going to argue here for a map that\u2019s even more ubiquitous and it\u2019s been around longer: a weather map.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/uat.esri.com\/en-us\/industries\/blog\/wp-content\/uploads\/2021\/09\/AdobeStock_180710913-1024x683.jpeg\" alt=\"\" class=\"wp-image-385332\" srcset=\"https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/AdobeStock_180710913-1024x683.jpeg 1024w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/AdobeStock_180710913-300x200.jpeg 300w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/AdobeStock_180710913-768x512.jpeg 768w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/AdobeStock_180710913-1536x1024.jpeg 1536w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/AdobeStock_180710913-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"undefined block-editor-paragraph\">Most people find themselves seeking out a weather map several times a week.&nbsp; Weather maps have been used by broadcast meteorologists for decades, even before computer graphics came to be.&nbsp; More recently, mobile or web apps make weather maps easily accessible to us.&nbsp; Most everyone understands a weather map when they see one and most everyone finds them useful because the weather affects a significant portion of our day-to-day life experiences.<\/p>\n\n<p class=\"undefined block-editor-paragraph\">If you pause and think about it, a weather map is a perfect example of a <a href=\"https:\/\/www.esri.com\/en-us\/digital-twin\/overview\">digital twin<\/a>.\u00a0 Breaking down a weather map into its core components, you\u2019ve got:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Information like countries, state or county boundaries, or major highways to give <em>context<\/em><\/li>\n\n<li>A collection of sensors that take readings at regular intervals to provide <em>data<\/em><\/li>\n\n<li>A set of <em>analytical models<\/em> that use past behavior and experience to process that data into the most likely future outcome<\/li>\n\n<li>The aspect of <em>time<\/em> (historical, current condition, and future predictions)<\/li>\n<\/ul>\n\n<p class=\"undefined block-editor-paragraph\">And what is the purpose of a weather map?&nbsp; To make decisions.&nbsp; We trust the insight and use it to plan what to send our kids to school wearing, whether to bring an umbrella, or the best day to host a cookout.&nbsp;<\/p>\n\n<p class=\"undefined block-editor-paragraph\">That\u2019s essentially what a Digital Twin really is \u2013 a representation of the real world to facilitate understanding for more informed decision making.&nbsp; So for anyone who scoffs at the idea of a Digital Twin or maybe thinks it\u2019s just a trendy buzzword, I\u2019ve got news for you.&nbsp; You\u2019ve used a Digital Twin in your everyday life probably hundreds or thousands of times.&nbsp; Now, think about this:<\/p>\n\n<p class=\"undefined block-editor-paragraph\"><strong>What if you could have a weather map for your business?&nbsp;<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/uat.esri.com\/en-us\/industries\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-13-at-2.21.32-PM-1024x522.png\" alt=\"\" class=\"wp-image-385322\" srcset=\"https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/Screen-Shot-2021-09-13-at-2.21.32-PM-1024x522.png 1024w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/Screen-Shot-2021-09-13-at-2.21.32-PM-300x153.png 300w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/Screen-Shot-2021-09-13-at-2.21.32-PM-768x392.png 768w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/Screen-Shot-2021-09-13-at-2.21.32-PM-1536x783.png 1536w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2021\/09\/Screen-Shot-2021-09-13-at-2.21.32-PM-2048x1045.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"undefined block-editor-paragraph\">What would it mean to your organization if you had a map showing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Basemaps like imagery or roads for context<\/li>\n\n<li>Relevant business information like your organization\u2019s network assets or competition<\/li>\n\n<li>Sensor readings like equipment condition, network usage, truck locations, or customer status<\/li>\n\n<li>A set of analytical models that use your business data and past behavior\/experience to predict the most likely outcomes<\/li>\n\n<li>All time-enabled to easily visualize past performance, current conditions, and likelihood of future results<\/li>\n<\/ul>\n\n<p class=\"undefined block-editor-paragraph\">What sort of decisions would a map like that drive?&nbsp; What innovations or new offerings might become reality?&nbsp; What patterns or trends would become apparent on a weather map of your business?&nbsp; How could you alter the forecast if you knew in advance what was likely going to happen?<\/p>\n\n<p class=\"undefined block-editor-paragraph\">The next time you see a weather map, stop for a moment and imagine that map instead showed you the equipment most likely to fail next, or areas set to reach network capacity, or probability of buried assets experiencing damage, or the forecasted effect of competition.&nbsp; These are exactly the kinds of questions ArcGIS helps organizations of all sizes and missions, including communication service providers, answer every day.&nbsp; It\u2019s what ArcGIS was built to do.<\/p>\n\n<p class=\"undefined block-editor-paragraph\">When you\u2019re ready to take that concept and realize it for your organization, click <a href=\"https:\/\/bit.ly\/3uZ9cr6\">here<\/a> to learn more or start up a conversation.<\/p>","protected":false},"author":391,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[642,219],"tags":[218,941],"class_list":["post-385312","blog","type-blog","status-publish","format-standard","hentry","category-infrastructure","category-telecommunications","tag-telecom","tag-telecommunication","industry-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telecom: The Digital Twin You Use Everyday<\/title>\n<meta name=\"description\" content=\"Have you ever considered which kind of map is the most often used map in the world? 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