{"id":438592,"date":"2022-12-28T00:01:13","date_gmt":"2022-12-28T00:01:13","guid":{"rendered":"https:\/\/uat.esri.com\/en-us\/industries\/blog\/?post_type=blog&#038;p=438592"},"modified":"2025-04-07T22:19:30","modified_gmt":"2025-04-07T22:19:30","slug":"what-planners-can-learn-from-southwest","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/en-us\/industries\/blog\/articles\/what-planners-can-learn-from-southwest","title":{"rendered":"What Planning Departments Can Learn from Southwest Airlines"},"content":{"rendered":"<p class=\"undefined block-editor-paragraph\">Telling the temporary (and unwilling) residents of airports in Chicago, Houston, Denver, and a couple dozen others \u201cMerry Christmas\u201d or \u201cHappy Holidays\u201d is unlikely to get you a warm response. As of Tuesday, December 27, about 87% of all U.S. flight cancellations are Southwest, according to FlightAware and CNN. Tomorrow, that number is expected to reach a staggering 99%. There is no immediate correction to this in sight. In fact, many would-be passengers have been told they are unlikely to get home in the next 72 hours. You wouldn\u2019t have to try hard to find someone or a friend of someone that is being directly impacted by this today.<\/p>\n\n<p class=\"undefined block-editor-paragraph\">The knee-jerk reaction is to think that the weather caused this, but you\u2019d be only partly correct. On the day after Christmas, in the midst of Winter Storm Elliott, while Southwest canceled over half its flights, no other airline was above a 15% cancellation rate, and all but two were in single digit percentage rates. But I come here neither to praise nor bury Southwest (tip of the hat to Marc Antony). The catastrophe that Southwest is experiencing provides a lesson to be learned by city and county planning departments across the country.<\/p>\n\n<p class=\"undefined block-editor-paragraph\">We\u2019re learning from internal memos, employee statements, and customer interactions that the business systems there are the crux of the problem. Captain Casey Murray is the president of the Southwest Pilots Association and he told CNN, \u201cWe\u2019ve seen these sorts of meltdowns occur on a much more regular basis and it really just has to do with outdated processes and outdated IT.\u201d<\/p>\n\n<p class=\"undefined block-editor-paragraph\">Southwest is learning in a very painful way what happens when an organization holds on to legacy technology for far too long under the misguided belief that updating it will be costly, obstructive, and time-consuming.\u00a0<\/p>\n\n<p class=\"undefined block-editor-paragraph\">There are many planning departments at local governments across the nation who are in a similar situation.\u00a0 They have dated workflows and legacy technology in place to deal with modern challenges and demands from developers, administrators, colleagues, and the public.\u00a0 What does this look like?<\/p>\n\n<ul class=\"wp-block-list\"><li>Only accepting hardcopy submissions of site plans, re-zonings, and so forth.<\/li><li>Anecdotal and\/or dated demographic information about neighborhoods<\/li><li>Public engagement with the planning department is almost exclusively in person at commission\/council meetings and town halls.<\/li><li>Planners, inspectors, and zoning code enforcement officers head out to sites with only pen and hardcopy forms in hand.<\/li><li>Permitting and other critical systems of record are stored in spreadsheets operated by a single person or small group.<\/li><li>Collaboration with colleagues about proposed developments is stored on sticky notes and\/or a long string of e-mails.<\/li><\/ul>\n\n<p class=\"undefined block-editor-paragraph\">Geography is at the core of everything a planning department does, and today\u2019s planning department must embrace a geographic approach to their work\u2026and a modern one at that. \u00a0\u00a0ArcGIS provides the platform that empowers a planning department to meet the expectations of its customers, while optimizing workflows and creating a path towards sustainable development.\u00a0 What does this geographic approach to planning look like?<\/p>\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/applications\/web-mobile-apps?rsource=%2Fbao\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding neighborhood characteristics<\/a>, so that decision makers can leverage timely authoritative demographic and socio-economic data to gain better insight into area traits and features.<\/li><li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-insights\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Deriving insight from business systems<\/a> that enables a wider group of planners and officials to generate more value from systems like permitting and reveal trends and patterns in development over the years.<\/li><li><a href=\"https:\/\/livingatlas.arcgis.com\/policy\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Implementing sustainable policies<\/a> by analyzing a combination of local, state and national data to justify changes in community development strategies.<\/li><li><a href=\"https:\/\/www.arcgis.com\/apps\/solutions\/index.html?domain=Planning%20and%20Development&amp;gallery=true&amp;industry=State%20and%20Local%20Government&amp;sortField=relevance&amp;sortOrder=desc#home\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizing internal workflows<\/a>, including <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-field-maps\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">those in the field<\/a>, to better manage the daily tasks of a planning department and provide transparency for the public and administrators.<\/li><li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-hub\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Supporting civic inclusion<\/a> to create a genuine partnership between the public and the planning department by establishing methods where all of a community\u2019s voices can be heard and engaged.<\/li><li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-urban\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Empowering iterative scenario planning and design<\/a>, which helps planners work more collaboratively with developers and administrators in a timelier manner.<\/li><\/ul>\n\n<p class=\"undefined block-editor-paragraph\">It\u2019s an understatement to say GIS has come a long way over the last decade.\u00a0 The good news is web and mobile-based apps make it easy for planners (who may not be GIS experts) to access the tools they need to leverage this geographic approach to planning.\u00a0<\/p>\n\n<p class=\"undefined block-editor-paragraph\">While keeping dated planning systems and processes in place won\u2019t likely mean customers are stranded in City Hall over the holidays, planners have an obligation to put their department\u2019s best foot forward to meet the needs of their residents.\u00a0 That process starts with GIS.  If you&#8217;re not sure where to start, please feel free to reach out to your Esri account team or visit us at <a href=\"https:\/\/www.esri.com\/en-us\/industries\/urban-community-planning\/overview?rsource=https%3A%2F%2Fwww.esri.com%2Fplanning\" target=\"_blank\" rel=\"noreferrer noopener\">esri.com\/planning<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/uat.esri.com\/en-us\/industries\/blog\/articles\/newly-released-the-reinventing-planning-podcast\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"219\" src=\"https:\/\/uat.esri.com\/en-us\/industries\/blog\/wp-content\/uploads\/2022\/12\/Reinventing-Planning-1024x219.jpg\" alt=\"\" class=\"wp-image-438682\" srcset=\"https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2022\/12\/Reinventing-Planning-1024x219.jpg 1024w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2022\/12\/Reinventing-Planning-300x64.jpg 300w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2022\/12\/Reinventing-Planning-768x164.jpg 768w, https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2022\/12\/Reinventing-Planning.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Reinventing Planning is the podcast devoted to the modern approach to today&#8217;s planning, housing, and economic development challenges. Find it on Apple, Google, Spotify, or wherever you get your podcasts.<\/figcaption><\/figure>","protected":false},"author":81,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[376],"tags":[3652,162,287,1642,2612,3642],"class_list":["post-438592","blog","type-blog","status-publish","format-standard","hentry","category-community-development","tag-civic-inclusion","tag-demographics","tag-gis","tag-modern-gis","tag-planning","tag-scenario-planning","industry-community-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Planning Departments Can Learn from Southwest Airlines<\/title>\n<meta name=\"description\" content=\"Planning departments mired in dated technology and processes received a staunch reminder from Southwest Airlines 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A graduate of Auburn University, he has been a GIS professional since 1994 and has worked for planning and community development agencies at the regional and municipal level. Prior to this role, he was an account executive at Esri for 15 years working with over 100 local governments. Keith regularly collaborates with industry leaders, planners, economic developers, and technology experts to drive innovation in community development practices using GIS, and is an active member in the American Planning Association.","sameAs":["https:\/\/www.esri.com\/en-us\/industries\/state-local-government\/solutions\/community-development","https:\/\/www.linkedin.com\/in\/keith-cooke-3b266b3\/","https:\/\/x.com\/@RKeithCooke"],"jobTitle":"Director - Planning & Community Development Markets","worksFor":"Esri","url":"https:\/\/www.esri.com\/en-us\/industries\/blog\/author\/keith-cooke"}]}},"text_date":"December 28, 2022","author_name":"Keith Cooke","author_page":"https:\/\/www.esri.com\/en-us\/industries\/blog\/author\/keith-cooke","custom_image":"https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2022\/12\/Airport-Wide.jpg","primary_product":"Community Development","tag_data":[{"term_id":3652,"name":"civic inclusion","slug":"civic-inclusion","term_group":0,"term_taxonomy_id":3652,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":162,"name":"demographics","slug":"demographics","term_group":0,"term_taxonomy_id":162,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":287,"name":"GIS","slug":"gis","term_group":0,"term_taxonomy_id":287,"taxonomy":"post_tag","description":"","parent":0,"count":180,"filter":"raw"},{"term_id":1642,"name":"modern gis","slug":"modern-gis","term_group":0,"term_taxonomy_id":1642,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":2612,"name":"planning","slug":"planning","term_group":0,"term_taxonomy_id":2612,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":3642,"name":"scenario planning","slug":"scenario-planning","term_group":0,"term_taxonomy_id":3642,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"category_data":[{"term_id":376,"name":"Community Development","slug":"community-development","term_group":0,"term_taxonomy_id":376,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw"}],"product_data":{"errors":{"invalid_taxonomy":["Invalid taxonomy."]},"error_data":[]},"primary_product_link":"https:\/\/www.esri.com\/en-us\/industries\/blog\/industry\/community-development","short_description":"The Southwest travel fiasco over the holidays is a staunch reminder to planning departments about the need for modern technology and processes.","image":"https:\/\/www.esri.com\/en-us\/industries\/blog\/app\/uploads\/2022\/12\/Airport-Card.jpg","_links":{"self":[{"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/article\/438592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/users\/81"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/article\/438592\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/media?parent=438592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/categories?post=438592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/en-us\/industries\/blog\/wp-json\/wp\/v2\/tags?post=438592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}