Location Analytics in Business Education

Resources for teaching and research

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Two people talking, smiling, and sitting near a laptop on a table in an office

Location intelligence gives students a competitive advantage

When coupled with business intelligence tools, location is the common thread connecting businesses to their customers, operations, and potential risks. Organizational leaders can drive market growth, strengthen operations, and enhance resilience with geospatial technology. Prepare your graduates to make data-driven decisions by leveraging unique insights from location intelligence.

Provide value across the organization

The analytical and problem-solving skills your students gain are valuable across departments, including business analytics, international business, marketing, management, real estate, supply chain, and more.

  • An illustrated map identifying streets and buildings in a two-block-wide area with a nearby location dot

    Identify new markets

    Which areas match current customer profiles and have the highest revenue potential? Choose from 15,000 market and industry variables and combine them with data to discover where the best opportunities are located.

  • A map displaying stops on a supply chain route with red dots and yellow glowing dots further away on a dark background

    Mitigate risk

    Visualize the live global operating picture of the supply chain—factories, suppliers, stores, and distribution. Monitor threats and proactively mitigate risk before disruptions emerge.

  • Many 3D hexagons in various shades of red, white, and blue clustered closely together

    Leverage advanced analytics

    Location unifies siloed data. Analyze big data and apply artificial intelligence to find spatial patterns and identify market opportunities, monitor fleets, reduce downtime, predict incidents, and optimize performance.

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USER STORY

WCU incorporates location analytics curricula

The West Chester University College of Business and Public Management offers students location analytics in undergraduate and graduate programs.

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Get started

Combine powerful analytics with spatial data to enrich business education. These resources will get you started

  • Learning resources

    Get regularly updated tutorials, presentations, and other curricular materials.

    Tutorial Gallery
    Esri Academy
    Curricula resources blog

  • Webinars

    Watch webinar recordings about GIS in business education.

    Improving supply chain management
    ArcGIS Business Analyst for education

  • Apps

    Location analytics tools

    ArcGIS Business Analyst
    ArcGIS for Power BI
    ArcGIS Insights

  • Data

    Support business research and education with demographics, behavior data, location information, maps, and more.

    Business Data Category
    ArcGIS Living Atlas of the World

  • Community

    Read the latest Esri Community blogs and join location-focused groups on LinkedIn.

    Esri Education Community
    Business school partners
    The Location Advantage LinkedIn group
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Esri Press

Spatial Business

Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.

Learn more about this book
A simple city map in shades of blue and brown with starburst patterns showing connections between far-flung locations and a single central point

Want help getting started?

Request help from Esri’s education team to add location analytics to your teaching and research.