Identify new markets
Which areas match current customer profiles and have the highest revenue potential? Choose from 15,000 market and industry variables and combine them with data to discover where the best opportunities are located.
When coupled with business intelligence tools, location is the common thread connecting businesses to their customers, operations, and potential risks. Organizational leaders can drive market growth, strengthen operations, and enhance resilience with geospatial technology. Prepare your graduates to make data-driven decisions by leveraging unique insights from location intelligence.
The analytical and problem-solving skills your students gain are valuable across departments, including business analytics, international business, marketing, management, real estate, supply chain, and more.
The West Chester University College of Business and Public Management offers students location analytics in undergraduate and graduate programs.
Combine powerful analytics with spatial data to enrich business education. These resources will get you started
Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
Request help from Esri’s education team to add location analytics to your teaching and research.