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Location Intelligence In 2025: Motion In Motion

A 2025 benchmark study from Retail Systems Research (RSR) explores how retailers and consumer packaged goods companies can convert data into insight.

Unlock the power of location intelligence in retail

Every day, retailers and their partners are inundated with data—signals from shoppers, supply chains, and even products. The true value of this data lies not in its volume, but in the insights it can reveal.

This benchmark report explores how retailers and consumer goods manufacturers drive growth, resilience, and collaboration with location intelligence. Discover how the top performers use geospatial analytics to:

  • Navigate market uncertainty and supply chain disruptions
  • Personalize customer experiences and optimize inventory
  • Foster meaningful collaboration across the retail ecosystem
  • Overcome persistent challenges like “dirty data” and organizational silos

The findings are clear: those who can transform data into intelligence are poised to thrive in the next era of retail.

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