Maps and spatial analysis empower innovative manufacturers. Increase sales, decrease risk, and gain market share.

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GM Moves beyond Dots on a Map

General Motors puts its data to work to understand the competitive landscape. Robust spatial analytics gives 4,300 GM dealers insight into how to successfully meet local demand and grow business. Understanding customer preferences gives the company an edge in delivering excellent customer service.

Outperform the Competition

Intelligent mapping and analytics drive informed decisions. Get a competitive advantage with Esri's ArcGIS technology. Use real-time product performance tracking and advanced analytics to increase market share. Visualize supply chain workflows, efficiencies, and risks. Improve customer satisfaction, and outpace competitive threats throughout global markets.

Geospatial Analytics

Gain the ability to foresee where market opportunities and threats may develop. Combine live data trends with past patterns to realize growth and efficiency and mitigate risk.

GIS map with live data trends

Data-Driven Insight

Collect and overlay disparate data. Uncover hidden intelligence within sales figures, marketing campaigns, and complex supply chain operations.

Data driven insight

Real-Time Situational Awareness and Alerting

Empower staff to collect, view, and share real-time information. Rapidly respond to supplier, product, and customer situations—anytime, anywhere, on any device.

Map showing real-time situational awareness


  • Optimal Location
  • Not Optimal Location
  • Population Density
  • Quick Service
  • Moderate Service Time
  • Lengthy Service Time

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Executives need to find new opportunities to grow market share

A manufacturing company’s marketing strategists and sales managers use spatial analytics to quickly examine potential high-performing markets. They correlate proven demographic patterns, sales trends, marketing mix, and other data such as regulatory compliance. Maps and geospatial analysis give this team an advantage—they will reach the best markets ahead of competitors.

Extend Mapping and Spatial Analytics throughout Operations

Discover growth opportunities and strengthen service.

Market Development

Market Development

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Supply Chain Performance and Visibility

Supply Chain Performance and Visibility

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