The Nature Conservancy (TNC) Story Map: Planting Healthy Air


By Blue Raster LLC

Solution details


Platform:

Online

Description:

By 2050, the majority of our population will live in cities, towns, and other urban areas. To address the concern of urban heat islands and pollution, The Nature Conservancy (TNC) investigated the effect of planting trees in urban areas. The science is clear that tree leaves play a part in removing particulate matter from the atmosphere along with many other air pollutants. Also, the shade provided by urban trees along with the transpiration of water during photosynthesis can help reduce air temperatures, while also reducing electricity needed for residential cooling. From an economic perspective, TNC found planting trees produces a significant return on investment when planted strategically in certain areas of a city. To help visualize their data and share their story, TNC came to Blue Raster for help creating an interactive story map built on the latest Esri technology. The Planting Healthy Air story map details the project’s motivation, visualizes its geographic data and geospatial analysis, and describes a simple plan for cities to reduce pollution and temperature by planting trees. Users can select a section of interest or scroll through all of them, exploring and interacting with maps. Viewers can see neighborhood-level analysis in any of the 245 cities included in the report or read in-depth remarks about one of 15 focus cities. Built on ArcGIS Online, the Planting Healthy Air story map uses Cascade, a new template designed for immersive storytelling. The story map’s interactive format allows viewers to explore the data and analysis on their own terms and get

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