Firstname are a specialist geographical information system (GIS) consultancy. We use location based analytics, mobile applications and data sourcing to help our clients improve their customer experience and marketing efforts. The origin of our company name encompasses our philosophy of developing & using the best data available for getting to know every New Zealander. Sounds like an impossible or slightly far-fetched goal? It may be. What we are really doing is using this as our focus to ensure our customers have the best information possible about New Zealand and New Zealanders. We believe it's all about having a trusted conversation. A conversation on a first name basis - with all 5 million of us. By using the best data, applications and analysis at Firstname, we are looking to help you achieve this conversation with New Zealand.