Firstname Ltd

Auckland, New Zealand


Firstname are a specialist geographical information system (GIS) consultancy. We use location based analytics, mobile applications and data sourcing to help our clients improve their customer experience and marketing efforts. The origin of our company name encompasses our philosophy of developing & using the best data available for getting to know every New Zealander. Sounds like an impossible or slightly far-fetched goal? It may be. What we are really doing is using this as our focus to ensure our customers have the best information possible about New Zealand and New Zealanders. We believe it's all about having a trusted conversation. A conversation on a first name basis - with all 5 million of us. By using the best data, applications and analysis at Firstname, we are looking to help you achieve this conversation with New Zealand.



Customer Location Analysis ​New Zealanders are no longer a predictable 9-5, five day a week, one place population. We are constantly on the move - living, working and playing in multiple locations 24x7. Keeping up with this type of New Zealand consumer is a challenge at the best of times. This is where we do our best work by providing insight into your customers' behaviour using location based analytics to complete the picture of what's really going on. Knowing where they are and what is happening. By combining this with our segmentation, demographic and industry data we can provide you with the capability to truly understand and target New Zealand.

Services Provided:

Application Development, Business Case Development, Data Conversion/Migration, Data Model & Database Design, GIS Strategy and Planning, Implementation