G&O Srl

Rome, Italy


G&O is a leading company in Decision Support System (DSS) area and, distinctly, in GeoMarketing. We offer proven capabilities in System Integration, by developing solutions which combine technological and informatic know-how with marketing analysis and territorial governance processes. Our services are meant to be instruments as an objective support for management in business decisions and public policies, during various stages: context analysis, optimization of choices in order to manage cost and resources constraints, monitoring and evaluation. With a GeoMarketing system, customized for private companies and public entities, we can produce: basin and sales area analysis; CRM systems; market segmentation; demand side studies; identification of high potential areas and exploitation margin; evidence of interactions between geographical, quantitative and socio-demographic information.