Overview

Esri Business Analyst Online (BAO) is a Web-based solution that combines GIS technology with extensive demographic, consumer spending, and business data to give you detailed information about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:

• Analyze trade areas, competition, supply and demand
• Evaluate sites
• Perform drive-time analysis
• Identify and segment your most profitable customers
• Reach your customers more effectively