New data sources, such as anonymized cell phone data, are allowing businesses to create truer representations of trade areas and analyze customer behavior over time. Turn modeled views of your customers into actual journeys and true trade areas that incorporate day and time. With better data and analysis, companies can identify trends and quantify the impact of cross-shopping and competitive presence. With improved insights, companies can validate trade areas; more accurately segment their customer base; and develop a strategic response to trends, changes, and competitor footprint. Attend this webinar to learn how ArcGIS provides an analytical, interpretive lens that lets you focus so that the most important things get done. We'll discuss how to - Quantify and understand actual—versus modeled—customer activity. - Identify the most important market influences and success factors. - Analyze competitive pressure and its impact on operations. - Build better, more realistic views of customers, behaviors, and activity. Learn more: https://www.esri.com/en-us/landing-page/industry/real-estate/2018/market-development-webinar-series