Dr. Geoffrey West is a distinguished physicist, author, and thought leader. Named one of Time magazine's “100 Most Influential People in the World” and recognized by the Harvard Business Review for his research, West is at the forefront of the scientific study of cities, companies, and sustainability.
His work developing a quantitative, predictive, scientific framework for understanding the dynamics of cities and urbanization is motivated by the search for unifying principles and the “simplicity underlying complexity.” His research has shed new light on the explosive growth in urban environments, economies of scale, and the accelerating pace of life—and has been featured in The New York Times, Wired, and The Economist.
Enjoy a look inside his new book, Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies.
Watch Dr. West discuss the power of location