Location is a key factor in many business decisions, from analyzing and selecting a new store site to creating targeted marketing campaigns to capture new customers. Businesses are beginning to understand the value of maps and geographic analysis in decision making, but these techniques are not yet widely taught in business schools.

Business Analyst Online for Education provides access to presentation-quality reports and maps based on demographic and consumer expenditure data to help students understand the importance of geography in trade area analysis and other business applications.

With Business Analyst Online for Education, students can

• Analyze trade areas.
• Profile customers.
• Evaluate new site locations.
• Determine market penetration.
• Design targeted marketing campaigns.

Business Analyst Online for Education combines GIS technology with demographic, consumer expenditure, and lifestyle segmentation data in an easy-to-use Web service application. Analyses can be conducted based on a student-defined study area as small as a neighborhood or as large as a metropolitan area.

Business Analyst Online for Education can be purchased via an annual subscription for individual students, classes, or an entire campus. Subscription options include

• Local data subscription—Analyze any site or specific geography (e.g., ZIP Code) within 15 miles of your educational institution.
• Nationwide data subscription—Analyze any site or geography within the United States.

For more information or to subscribe, contact 1-800-447-9778 or send an e-mail.