Use Cases


Market Planning and Site Selection

Market Planning and Site Selection

Improve your success at determining where to build, expand, close, or reduce your footprint.

  • Perform analyses on parameters critical to your business and view them on a map
  • Generate models to evaluate and compare locations

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Territory Design

Territory Design

Optimize success of every location, franchise, sales agent, and service or delivery route with balanced territories.

  • Save time with automated wizard-driven territory design and balancing
  • Improve and enhance reporting of territory performance with charts and maps

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Marketing

Marketing

Analyzing sales, competition, and market penetration by location drives decisions about geographically targeted marketing efforts.

  • Concentrate marketing spend where it will yield the best results
  • Gain insight about how and where customers engage with your brand via social media

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Customer Segmentation

Customer Segmentation

Esri's Tapestry Segmentation provides in-depth analysis of consumer lifestyles, behaviors, demographics, and socioeconomic characteristics.

  • Identify who and where your best customers are, then find more like them
  • Analyze opportunity using Tapestry's 65 distinct consumer segments

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