Market Planning and Site Selection

With Business Analyst you can integrate a wide variety of data into a common, easily interpreted format—a map.

Whether you're a retailer evaluating new sites, deciding where to upgrade facilities and services, or optimizing for cross-channel selling, Business Analyst provides a comprehensive view of your sales, target customers, competition, and market opportunity.

For commercial real estate professionals, a visual representation of all data affecting the desirability and value of a property paints an accurate picture of its suitability to clients' needs.

Find Locations

Analyze demographics, drive time, market potential, competition, sales volume, property costs, and more to determine where to build, remodel, or relocate.

Quickly generate visuals that show your competition and your locations by sales volume.

Quickly generate visuals that show your competition and your locations by sales volume.

Analyze Markets

Business Analyst comes with tools and wizards to help you explore and share different scenarios to improve understanding, insight, and decision making companywide.

Tools and wizards help you quickly generate different standard models and analyses.

Tools and wizards help you quickly generate different standard models and analyses.

Enhance Your IT Investments

  • Provide enterprise-wide and field accessibility. Anyone who needs to see data on a map or update location-based data can do so through server, desktop, mobile, or web apps.
  • Increase the value of other data sets. Integrate location analytics with your BI, ERP, POS, and CRM data into dashboards, reports, and analyses.
  • Scalable solution. Business Analyst is a single platform with location analytics, cartographic capabilities, tools to share workflows across departments, and full range of demographic, business, and consumer data.

Learn More

Arby's licenses Business Analyst. Second-largest sandwich chain looks to Esri to improve per-store performance.


Industry leaders, such as Starbucks and MacKenzie Commercial Real Estate, present at Esri's 2011 Business Summit.


Does the best location guarantee retail success [Podcast]. Learn how GIS helps retailers capitalize on real estate investments.


Want to know more? Call Esri at 1-800-447-9778 or request a call from an Esri sales representative.

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