Analyzing sales and consumer behavior by location reveals insights that drive decisions about what messages to feature where, how to geographically target marketing spend, and where to increase in-store promotions or sponsor events.
As social media, texting, word of mouth, and offers delivered to smart phones have become important in the marketing mix, understanding location is even more important. Nearly 80% of apps are location aware. Location Analytics solutions from Esri can help harness the power of this new data.
Increase Effectiveness of Marketing Investments
With Tapestry Segmentation, Business Analyst can help you understand your target, create messages that resonate, and deliver them according your target's media habits and preferences. Seeing market potential, demographic, and sales data on a map refines marketing strategy and leads to more effective use of every marketing dollar.
Gain Insight About Engagement
Understanding how, when, and where customers engage with your brand via social media and apps is a relatively new capability.
Here, the national distribution of tweets about a particular beverage category is mapped.
Markets with highest sales volume were highlighted and correlated with tweet activity.
Enhance Your IT Investments
Provide enterprise-wide accessibility. Anyone who needs to see data on a map, from headquarters to regional offices and agency partners, can do so through server, desktop, mobile, or web apps.
Increase the value of other data sets. Integrate location analytics with your BI, ERP, POS, and CRM data into dashboards, reports, and analyses.
Scalable solution. Business Analyst is a single platform that can be scaled to meet analytical needs now and in the future.