Esri Brings Powerful Mapping Technology to Everyone with New Storytelling Tool

StoryMaps Allows Content Creators to Unify Digital Experiences in One Place Furthering Esri’s Mission to Bring the Geographic Approach to All 

REDLANDS, Calif.—April 20, 2022—Capturing and sharing life’s experiences today often requires multiple platforms and tools, which can result in disjointed storytelling. To serve creators’ needs to control their dynamic, interactive narratives in one place, Esri, the global leader in location intelligence, today released StoryMaps, a powerful, personal storytelling tool. The product extends Esri’s creative capabilities to anyone who wants to tell their story and share it.

Using Esri’s mapping technology, this new software brings the geographic approach to any content that creators are passionate about. From documenting their ancestral journey to capturing aspects of daily life or planning a first big post-pandemic trip, StoryMaps helps capture life’s moments in a way worthy of those experiences.

“At Esri, we understand that sharing stories is a part of life, that everyone is a storyteller,” said Jack Dangermond, Esri founder and president. “Every moment and memory we treasure is connected to a specific location, which is why we’re making it easier to transport people anywhere in the world through richer storytelling.”

Esri allows authors to control their narratives with built-in privacy to protect data and automatic content ownership and create them in versatile ways that reflect the experiences themselves. People can creatively combine text with multimedia like images, videos, audio, and links to easily share their personal experiences, hobbies, family history, ancestry, portfolios, travels, and more.

The National Geographic Society (NGS)—which for more than 130 years has been illuminating and protecting the world through science, exploration, education, and storytelling—is partnering with Esri to bring StoryMaps to its members.

“The National Geographic Society has a long legacy of storytelling, and it remains fundamental to our mission work today as we further our understanding of our planet and each other,” said Jill Tiefenthaler, National Geographic Society chief executive officer. “Our partnership with Esri enriches this legacy, empowering our members to share their unique stories and experiences through this innovative geospatial tool.”

Esri designed StoryMaps to enable everyone with varying digital skills to create custom content without requiring cartography or web design experience. StoryMaps allows authors to

A free basic plan is available with essential storytelling capabilities to ensure all storytellers have access at any time. When new users sign up, they have free access to Premium features with enhanced storytelling capabilities for the first 30 days. After, they can decide to purchase a monthly or annual Premium subscription to StoryMaps at $10 or $100, respectively, or downgrade to the free, basic storytelling option.

To explore StoryMaps, read stories, and get started, visit


About Esri

Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, helps customers unlock the full potential of data to improve operational and business results. Founded in 1969 in Redlands, California, USA, Esri software is deployed in more than 350,000 organizations globally and in over 200,000 institutions in the Americas, Asia and the Pacific, Europe, Africa, and the Middle East, including Fortune 500 companies, government agencies, nonprofits, and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial information technology, Esri engineers the most innovative solutions for digital transformation, the Internet of Things (IoT), and advanced analytics. Visit us at

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