Top 20 Essential Skills for ArcGIS Business Analyst Offers Step-By-Step Tutorials for Creating Data-Rich Maps and Sharing Insights Across Business Workflows
- Esri has released Top 20 Essential Skills for ArcGIS Business Analyst, a practical guide to fundamental and advanced workflows in ArcGIS Business Analyst Web App and ArcGIS Business Analyst Pro, an extension for ArcGIS Pro.
- The new book supports readers working on business challenges such as site selection, market analysis, and planning services.
- Chapters emphasize transferable skills between Business Analyst Web App and Business Analyst Pro, with clear, step-by-step tutorials designed to build confidence in location intelligence workflows.
- Readers learn how to create data-rich maps, bring their own data into analysis, and turn maps and data into insights they can share.
REDLANDS, Calif.—October 13, 2026—Esri has released Top 20 Essential Skills for ArcGIS Business Analyst, a hands-on guide to Esri’s premier data analysis software for solving business challenges with location intelligence. The book guides readers through fundamental and advanced workflows in ArcGIS Business Analyst Web App and ArcGIS Business Analyst Pro, an extension for ArcGIS Pro. Users learn to apply geographic analysis to decisions such as new retail site selection or how to market health-care services to those most in need.
Location has always shaped business decisions. Top 20 Essential Skills for ArcGIS Business Analyst is a primer on how to turn location information into business intelligence by creating data-rich maps. Users also learn how to incorporate their own data, while using geographic information system (GIS) technology to share insights that support better planning, outreach, and operational decisions.
Designed for GIS users who want practical, job-ready skills, the book emphasizes workflows that transfer between Business Analyst Web App and Business Analyst Pro. Each chapter uses easy-to-follow, step-by-step tutorials to help readers move from core concepts to more advanced analysis with confidence.
The guide is part of Esri Press’s Top 20 Essential Skills series, created to help readers become acquainted with GIS software and products through focused exercises and clear instruction. By concentrating on the top skills users need most, the series helps professionals, students, and analysts build a stronger GIS skill set in a chosen area of practice.
Topics covered include:
- Creating data-rich maps that support business decision-making
- Using ArcGIS Business Analyst Web App and ArcGIS Business Analyst Pro
- Applying best practices for analysis and visualization
- Incorporating an organization’s own data into location-based analysis
- Gaining and sharing insights from maps, data, and analysis results
- Building transferable skills across ArcGIS Business Analyst applications
About the Authors:
Helen Thompson, Distinguished Product Engineer for ArcGIS Business Analyst and ArcGIS GeoEnrichment at Esri. With more than 40 years of business and technical experience, Thompson has helped industry communities apply spatial analytics and location intelligence to better understand the world. A recognized thought leader, keynote speaker, and expert on location-based data and spatial analysis in business and society, she believes that to be business intelligent, you first need to be location intelligent.
Gemma Goodale-Sussen, documentation lead for ArcGIS Business Analyst at Esri. Goodale-Sussen writes product documentation, blog articles, tutorials, and more to inspire GIS users to feel confident about using spatial data and applying GIS to real-world problems.
Top 20 Essential Skills for ArcGIS Business Analyst will be available in paperback (ISBN: 9781589488250, US$59.99, and as an ebook (ISBN: 9781589488267, US$59.99). The book can be obtained from most online retailers worldwide. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.
About Esri
Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, helps customers unlock the full potential of data to improve operational and business results. Founded in 1969 in Redlands, California, USA, Esri software is deployed in hundreds of thousands of organizations globally, including Fortune 500 companies, government agencies, nonprofit institutions, and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial technology and analytics, Esri engineers the most innovative solutions that leverage a geographic approach to solving some of the world’s most complex problems by placing them in the crucial context of location. Visit us at esri.com.
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