The Science of Where is our tree. Data feeds the trunk. The leaves, the flowers, and its fruits are understanding. Understanding precedes decisions and actions. We map to achieve such an orchard of understanding.
Richard Saul Wurman, with Jack Dangermond and Esri, has created a new publication to realize some useful patterns, often idiosyncratic. These patterns—some numeric, some graphic, some visual, some comparative, some conversational, and some computational—allow us to understand the world around us.
UnderstandingUnderstanding is eclectic, as was the TED conference that Wurman created in 1984. It explains the diversity of patterns of understanding. All maps are patterns that give us the ability to perceive. This capacity is the seed of the GIS and information architecture thinking revolution created by Dangermond and Wurman 50 years ago. Below is a list of contributors to this new book, each of them contributing their particular method of understanding.
Selection of Contributors
Richard Benson
Former Dean of Yale School of Art
David Blaine
Magician
Juan Enriquez
Academic, Businessman, and Author
David Ferrucci
Team Lead for IBM’s Watson
Ben Fry
Data Visualization Expert
Kai-Fu Lee
Computer Scientist
Frank Gehry
Architect
Milton Glaser
Graphic Designer
Nigel Holmes
Graphic Designer
Steven Johnson
Author and NOVA Host
Jon Kamen
CEO of @radical.media
David Kelley
Founder of IDEO
David Macaulay
Author of How Things Work
Peter Menzel & Faith D’Aluisio
Photographer and Writer/Editor
Walt Mossberg
Former WSJ Columnist
Nathaniel Pearlman
Political Technology Consultant
Stefan Sagmeister
Graphic Designer
Vaclav Smil
Policy Analyst and Author
Lara Stein
Creator of TEDx
Geoffrey West
Theoretical Physicist
For more information on UnderstandingUnderstanding, head to www.uursw.com. There you can read about the contributors and view the full table of contents.
UnderstandingUnderstanding | Harcover | 708 pages | 10″ x 10″ | Retail: $75 | Available on Amazon July 15, 2017
