The City of Sacramento’s Revamped 311 System Uses Location Analytics to Better Serve Residents
The city of Sacramento is best known as California’s state capital, where the governor, legislators, and many government employees conduct business. But for its residents, Sacramento is a thriving city in its own right and—by some metrics—the fourth most ethnically diverse city in the United States.
One of the things the city’s varied communities have in common is a high engagement with Sacramento’s 311 service. 311 is a non-emergency government number that people can call to request general information and city services or report issues, including those related to animal control, code enforcement, parking, parks, homeless camps, solid waste, and streets.
In any given year, the 311 service logs around 500,000 different interactions—or one for every Sacramento resident.
While that number reflects a strong sense of community involvement, it also means the 311 system can become strained because of high usage. However by recently integrating ArcGIS Online with Salesforce so 311 users can see incidents on a map and track their progress toward a resolution, the city has been able to streamline the reporting process and reduce the number of redundant reports by residents. View the map to see the latest reports and an advanced map to get more details.
An Ambitious Idea
Since Sacramento launched the 311 service in 2008, the city has been adamant about what the program should achieve. While most large- or medium-sized cities maintain a 311 program, many of them are structured as adjunct city agencies that perform a kind of ombudsman role. In Sacramento, however, 311 is conceived of as a civic connective tissue, a digital hub that links many city departments.
“It’s the front door to Sacramento—the highest touch point for all the interactions the city has with the community,” said Maria MacGunigal, the city’s chief information officer (CIO),
The 311 service was placed under MacGunigal’s purview in 2013, shortly after she accepted the job as Sacramento’s CIO. “That [role] isn’t typical for a city’s IT department, but the 311 system was struggling under heavy demand,” MacGunigal said.
Much of the challenge involved the ambitious scope of Sacramento’s 311 program, which has used GIS to route requests for many years.
“We’ve always had…ArcGIS Server [on the back end] that supported geocoding and some overlay values,” said Dara O’Beirne, the city’s GIS developer. “Whenever someone submits a ticket and enters an address into the interface, it validates against our internal geocoder to ensure that it actually is a valid address within the city of Sacramento. Then it conducts an overlay and pulls attribute information from 35 different layers, such as the correct council district or police beat.”
A report of a stray dog, for example, would automatically note the relevant animal care district and notify animal care officers in the area. The ticket also generates automatic updates on the problem for the public and any agencies involved.
“Right now, that’s occurring from Salesforce, through our firewall, and into…ArcGIS Server,” O’Beirne explained.
“Most cities don’t have that kind of back end integration through all those business lines,” MacGunigal added. “It doesn’t have nearly as much of an impact on the community if we’re just taking notes and handing off the requests.”
Consider that stray dog mentioned earlier. The first person to report it will see the ticket displayed on a map in ArcGIS Online. If someone else sees the dog and logs on to 311 a few seconds later, that person will see the same ticket and realize there’s no need to report it.
“Managing multiple reports [of the same issue or incident] was one of the challenges we were trying to overcome with this integration between Salesforce and ArcGIS Online,” O’Beirne said. “As soon as someone submits the ticket, it goes to ArcGIS Online, so it’ll be reflected on the map. The next person can see the same incident at the same location. If they click on it, they open the ticket in Salesforce to find out more information.”
People can “follow” the ticket, receiving notifications when updated information is added to the ticket.
“It’s a more encompassing experience for the user,” O’Beirne said.
The system also helps city agencies better serve their constituents.
“We now have data from GIS maps and layers, and we take the Salesforce data and start building dashboards around it,” said Ivan Castellanos, Sacramento’s 311 manager. “There’s even more value in the data now because it can be used to help various city departments drive their strategies and make data-driven decisions.”
The Final Challenge
The city of Sacramento is a pioneer in this type of ArcGIS Online and Salesforce integration for a 311 service.
“From my perspective, one of the most important aspects of this implementation is not that any one of the components of the GIS integration is brand new, but that they’re as comprehensive as they are across all the different levels of integration with the map or with the geography,” MacGunigal said. “For example, the idea that you would try to geographically understand if something had already existed or it had already been reported has been around for a long time, but we just used to do it mathematically. We didn’t actually use GIS. We used an approximation of what might be in proximity, but it became so burdensome in the system that we actually removed it at one point. So the concept was there, but the full implementation wasn’t quite there until now.”
O’Beirne says the work was difficult at first because Sacramento was among the first cities to attempt this type of project.
“There weren’t that many people out there who had already done this O’Beirne said. “There were one or two other cities, but not to the level that we were trying to implement.”
The final challenge was unexpected. When California governor Gavin Newsom issued the state’s first stay-at-home order in response to the coronavirus disease 2019 (COVID-19) crisis, MacGunigal’s team was nearing the end of several months of planning for the 311 transition. After all the work they’d put in, was the effort to push the project over the finish line while the team was scattered worth jeopardizing it?
MacGunigal decided to power through. The new 311 debuted on April 15, 2020, only one month behind schedule. All feedback suggested that any hiccups, inevitable in this kind of launch, were minor.
The new technology worked so well that the team was able to surmount an unforeseen hurdle. Operators trained to answer calls in the 311 call center were among city employees who had been sent home. In addition to launching the new system remotely, the team also had to figure out how to make the 311 call center function remotely, a daunting task made simpler by the cloud-based architecture of Salesforce and ArcGIS Online.
“It’s not unheard of in the private sector to have call centers that have a lot of distributed locations, whether that’s at people’s homes or just multiple locations for call taking, but we’re one of the first public agencies to have a mostly remote call center,” MacGunigal said. “Everyone was remote—the development team, the GIS team, the infrastructure team—and we pulled it off without a hitch. So that was pretty awesome.”